Historically, ethically, and artistically, Bretford has always been rooted in common sense. But truth be told, common sense isnt too common. Its the end result of thinking the unthought and doing the undone. Commo......Historically, ethically, and artistically, Bretford has always been rooted in common sense. But truth be told, common sense isnt too common. Its the end result of thinking the unthought and doing the undone. Common sense means taking a stand for what is right, yet not being afraid to take a seat and listen. This has always been the Bretford approach. This will always be the Bretford approach.