HONDA HAS LONG CONSIDERED ITSELF A MOBILITY COMPANY, BEYOND AUTOMOBILES AND MOTORCYCLES. AT THE HEART OF HONDAJETS DEVELOPMENT LIES A DEEP-SEATED BELIEF IN THE POWER OF TECHNOLOGY TO ENHANCE HUMAN MOBILITY. Honda ......HONDA HAS LONG CONSIDERED ITSELF A MOBILITY COMPANY, BEYOND AUTOMOBILES AND MOTORCYCLES. AT THE HEART OF HONDAJETS DEVELOPMENT LIES A DEEP-SEATED BELIEF IN THE POWER OF TECHNOLOGY TO ENHANCE HUMAN MOBILITY. Honda founder Soichiro Honda dreamt long ago of applying his companys technological expertise to the field of aviation. A young Honda engineer named Michimasa Fujino crystallized that vision in 1986, as he initiated research and development into an advanced, air-bound Honda. And now, through two decades of passion and toil, Mr. Fujino and his team have created HondaJet. Mr. Fujino oversees HondaJet development, production and sales as CEO of Honda Aircraft Company, Inc., a wholly-owned subsidiary of Honda Motor Co., Ltd. Honda Aircraft Company is based at the Piedmont Triad International Airport in Greensboro, North Carolina, U.S.A.