The philosophy of the TXAX Department of Kubota Corporation is to offer "the products that customers truly need in the global market, by developing sophisticated materials that are friendly to people and the environment".......The philosophy of the TXAX Department of Kubota Corporation is to offer "the products that customers truly need in the global market, by developing sophisticated materials that are friendly to people and the environment". Technological trends, which started with potassium titanate TXAX, are expanding to titanic acid compounds offering new functions and characteristics, based on Kubota’s product and process technologies. The TXAX Department is forging a valuable new market that will help build a sustainable society through R&D.