Our vision is to create one of Europe’s leading manufacturers of sanitary ware products for bathrooms and kitchens within the niches prioritised by us. Business concept With the customer in focus to develop, manufacture ......Our vision is to create one of Europe’s leading manufacturers of sanitary ware products for bathrooms and kitchens within the niches prioritised by us. Business concept With the customer in focus to develop, manufacture and market a broad programme of safe, innovative and functional high quality products in our niche areas within the sanitary ware market. Business strategies Purus will work towards a continued high rate of expansion through acquisitions and organic growth. The group has grown strongly through acquisitions and the rate of organic growth will now be increased. The road to this is through new products and new geographic markets. Purus makes great investments in product development. The market must be offered new and innovative products that will safeguard our leading position on the market now as well as in the future. Whenever required, Purus will offer its products in attractive designs. Purus must be synonymous with the highest quality, both in terms of our products and the service offered by our employees. The goal is to exceed customers’ expectations, and this will be ensured through constant development of competence. In the area of floor drains and channels, we work with a locally adapted range marketed under our own trademarks. The products are manufactured in plastic, stainless steel and cast iron. The products have a technical level that allows for geographic expansion. The products suit all types of premises where floor drains are required. The characteristics of the products are safety, function and design. Indoor waste systems and installations at present include complementary products for wet room installations manufactured primarily in plastic or rubber. Examples of products are water traps for different applications, pipes and pipe parts, rubber nipples, toilet connections and bleed valves. Among installation products, chromed copper pipes are prominent. Within the area of stainless steel sanitary ware, we market toilets, urinals, washbasins, wastewater basins, plaster separators, accessories and several other products. The products are vandal-proof but still manufactured in modern European design. Sales are to a large extent related to projects and customers are mainly within public or semi-public enterprises. Products are sold both in standard and customer adapted versions. In the area of stainless steel fittings, we manufacture and market sink units, cupboards, shelves and other interior fittings. Our products are mainly used in private kitchens, professional kitchens, hospitals and laboratories. Products are available in both standard and customer-adapted versions. The Purus trademark The Purus trademark has a strong position on the Nordic market, and is synonymous with high quality and safety. It relates to homogeneity and purity, which must be reflected in the clean design of our logotype. It must refer to our entire operations and it is no coincidence that Purus means pure in Latin. Within the group we increasingly focus on our market communication of the trade name Purus in all contexts and to all markets. We are striving for the Purus trademark to make a breakthrough outside the Nordic countries. The trademark operates as a conveyor of our core values: safety, innovation and customer requirements.