motive was established in the year 2000, as part of RIB group (www.ribind.it), a world leading company in the automatic entry systems field, with the aim of transferring its 35 years-old technological know-how into the in......motive was established in the year 2000, as part of RIB group (www.ribind.it), a world leading company in the automatic entry systems field, with the aim of transferring its 35 years-old technological know-how into the industrial electric motors and reducers market. The final result is now a group with a sales turnover of 30.000.000 Euros and 250 employees. These goals are achieved by:using only top quality components (e.g. bearings, magnetic steel laminations, etc.) and adoption of "redundant" geometries for maximum reliability and durability. Final testing performed on 100% of products rather than by means of statistical controls Products designed and manufactured for stock facilitation, and not for individual customer orders. This means prompt deliveries of products, which generate minimum inventory turnaround. Designs that go more far than the simple “winding” or “mesh” data. Quality is then dedicated to new aspects like product aesthetics or ergonomics, and the reliability of our products can be seen Low damage risk during shipping, even over long distances, due to type of packing and the technical characteristics of the products themselves. A better communication: we prove our products performance with reports our catalogues speak clearly we periodically keep the customers informed of our company, products and service improvements with mailed “motive news” our design in 2D or 3D are at the disposal of those designers that need to incorporate them in their machines our web-site is in continuous development to give to our customers more information and services Functional no-frills structure: with an organization based on the concept of simplicity, the company can be viewed as a container for people focused on the needs and priorities of customers. Rather than using a hierarchical discipline-driven format, we provide our personnel with the resources they need to contribute to motives growth.