Storm Interface design, develop, manufacture and market heavy duty keypads, keyboards and custom computer interface devices. All products are built to withstand rough use and abuse in unattended public-use and industrial ......Storm Interface design, develop, manufacture and market heavy duty keypads, keyboards and custom computer interface devices. All products are built to withstand rough use and abuse in unattended public-use and industrial applications. Company profile Storm Interfaces company structure, design and development strategies. How to find us Contact details and maps for our premises in the UK and USA. Charitable support Details of the Charity Committee’s primary causes. Structure Keymat Technology Ltd. was formed in March 1986 as a private UK registered company. It is headquartered in its own freehold premises, west of London, just four miles north of Heathrow Airport. The company’s production division ‘Storm Manufacturing’ is based in Maldon, on England’s east coast and its North American sales division is located in Scottsdale, Arizona. The company’s purpose:- To develop, manufacture and market a range of rugged and responsive data entry devices for use in a wide range of industrial and public applications. Keymat Technology was initially funded by the founder shareholders. Venture Capital funding was subsequently provided through Hambros Bank. The companys founding Directors are Peter Ward (Managing) and Peter Jarvis (Marketing) who, together with Hambros (now Investec Bank (UK) Limited), are the company’s major shareholders. On 1st October 2004 Keymat Technology changed its trading name to Storm Interface. Marketing The companys original objective was to develop a range of standard format keypad products that could be sold through an international network of appointed distributors. By early 1988 Keymat Technology products were being sold in the UK through the major mail order electronic component distribution companies RS, Farnell and ElectroSpeed. With a base in its home market established, the company directed its marketing activities to the building of a European distribution network. Within three years Keymat Technology had appointed fourteen distributors operating in nine countries, covering the major industrial territories of Continental Europe. In 1990 the marketing focus was redirected to exploit the huge potential offered by the North American market. The company set out to address the US market through one "lead distributor" co-ordinating a network of appointed sub-distributors and sales representatives operating throughout the USA. This distribution network was substantially enhanced in 1992 by the appointment of Newark Electronics (the largest mail order distributor of electronic components in the US market) and again in 1994 when Digikey (Newarks fastest growing competitor) was added to create a comprehensive distribution network. This network has continued to grow with the addition of Allied Electronics early in 2001. During the year 2000 Keymat Technology opened an American division based in Scottsdale, Arizona. This new division provides sales and marketing support to the North American distribution network and direct technical support to an increasing number of strategic accounts based in the USA, Canada and South America.