At a high-tech firm in Bellevue, Washington, on an overcast Friday afternoon in October, 1985, Rob Lebow was sitting in his office when a stranger entered and asked "What do you do around here?" That stranger turned out t......At a high-tech firm in Bellevue, Washington, on an overcast Friday afternoon in October, 1985, Rob Lebow was sitting in his office when a stranger entered and asked "What do you do around here?" That stranger turned out to become, in his own right, a best-selling author and one of Robs great friends but on that day Roger Parkers question set Rob on a journey of discovery that has grown into an international training and consulting business on four continents with over 300 clients in literally every industry. That day, Rob Lebow began his work to define the Heroic Environment and then to duplicate its positive power in organizations worldwide. In 1986, Rob discovered data gathered in 1972 by graduate students from the social psychology department of a major United States university on a research project seeking the link between job satisfaction and individual and organizational financial performance. Initially, 2.4 million workers and managers in the United States from 32 Standard Industrial Codes (SIC) were surveyed, but no conclusive correlations or links could be validated. So these graduate students broadened their search to an additional 40 countries in hopes of achieving a correlation. The expansion generated an additional 14.6 million surveyed workers. In all, 17 million responses were reviewed. After almost three years of work and 17 million sources of data, no conclusive connection was validated between job satisfaction and individual or organizational performance. So, reluctantly, the students abandoned their work and viewed the data they had accumulated as having little or no value.