Wedoany.com Report on Mar 9th, Vivobarefoot has announced the launch of a sustainable rewards programme, offering points to members through Antavo's AI loyalty cloud platform. The programme aims to foster deeper engagement and build long-term customer relationships based on shared values.

Members can earn between 50 and 200 points by participating in activities that reflect the brand's values. Simple actions include completing account information, sharing their birthday, leaving product reviews, and subscribing to newsletters. Higher-value actions encompass purchasing footwear, returning shoes for repair or recycling through ReVivo, undergoing a foot scan, completing VivoHealth courses, and referring friends.

Galahad Clark, Co-founder and CEO of Vivobarefoot, stated: "Our loyalty programme is more than just points for purchases; it's about recognising a deeper relationship, rewarding curiosity, movement, repair, learning, and the daily choices that help people reconnect with their natural potential. Partnering with Antavo has enabled us to translate this philosophy into a living system, one that celebrates behaviour over mere transactions and creates real value for our community."

The programme encourages deeper engagement, enriches first-party data, and cultivates long-term loyalty based on shared values rather than short-term incentives. By centralising loyalty intelligence across systems, Vivobarefoot gains a unified view of its customers, allowing members to enjoy a seamless, consistent experience at every touchpoint.

Attila Kecsmar, CEO and Co-founder of Antavo AI Loyalty Cloud, commented: "Vivobarefoot understands that modern loyalty is about behaviour, not just transactions. With Antavo's AI Loyalty Cloud, we helped them build a programme where members tangibly feel valued, while generating actionable insights for the brand. This reflects our experience in delivering high-impact loyalty solutions across fashion, beauty, and beyond."