en.Wedoany.com Reported - Chinese auto brands are accelerating their overseas expansion, with Australia becoming a key testing ground, helping brands like Great Wall, Leapmotor, Deepal, and Mazda optimize their global models. Feedback from the Australian market drives vehicle tuning, enhancing product adaptation to international tastes.
Alexander Fritsche, Senior Manager for Product Development and Engineering at Mazda Europe, stated last year: "We realized that the tuning approach in China is completely different from what we need in Europe. Therefore, each market has different tastes." The Mazda 6e electric vehicle, developed based on the Deepal L07, underwent suspension and driving assistance adjustments to suit the European and Australian markets.
Rick Crayton, Senior Product Manager at Stellantis Australia, pointed out at the Leapmotor B10 launch in early 2026 that Leapmotor's headquarters actively seeks feedback from Australia. Crayton said: "They constantly ask for our feedback. We are closest to the front line, and I have a good grasp of the Australian automotive market, so they are always curious about my feedback." This rapid response mechanism helps brands optimize their models.
Great Wall Motors has been operating in Australia for nearly two decades and hired Rob Trubiani, former Chief Engineer of Vehicle Dynamics at Holden, in March 2025 to strengthen local engineering capabilities. Great Wall stated that customer feedback has been incorporated into the tuning of new models. GAC Group also conducted Australian testing before launching the Aion V, M8, and Emzoom. Chen Liang, Deputy General Manager of GAC Australia, confirmed in November 2025: "We have completed the Australian testing." The Australian market serves as a testing ground, helping Chinese auto brands enhance their global competitiveness.
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