en.Wedoany.com Reported - On May 6, 2026, Israeli work management software company monday.com simultaneously announced in New York and Tel Aviv that it is officially repositioning itself as an "AI Work Platform." This marks the company's most significant strategic shift since its 2021 IPO—the platform is no longer just about helping teams manage work, but enabling AI agents to directly execute work.
monday.com co-founder and co-CEO Roy Mann summarized this transformation: "For over a decade, we helped teams manage work. Now our business is doing the work. This shift requires us to go all-in and rebuild core parts of our platform around agents. AI is not a feature to add; it is the foundation to build upon." Co-founder and co-CEO Eran Zinman added that with over 250,000 customers, the company is not launching another AI feature, but "delivering a platform built for the future."
The core product of this launch is a system of AI agents built into the monday.com platform. Any team member can configure, deploy, and direct these agents without a technical background. Tasks the agents can perform include drafting marketing campaigns, screening sales leads, closing support tickets, onboarding new employees, and processing purchase requests, operating 24/7 under human supervision. monday.com emphasizes that the agents' differentiated advantage lies in being embedded within a single, structured platform, accessing real-time cross-departmental data, and operating under the same permissions, security, and governance controls, rather than being external AI tools detached from the core system.
This transformation is not an isolated event but the culmination of a series of intensive AI deployments by monday.com in early 2026. In March 2026, the company first announced the construction of dedicated infrastructure allowing external AI agents to register, authenticate, and operate on the monday.com platform, making it one of the first work management software globally to open its platform to agents. During the same period, the company launched Agentalent.ai through its monday agent labs, a marketplace for enterprises to evaluate, hire, and manage AI agents, developed in partnership with Amazon Web Services, Anthropic, and Wix. Additionally, the company introduced Globster, a service based on the open-source OpenClaw framework, offering one-click deployment of agentic AI hosting services for consumers and businesses, with annual plans starting at $23 per month. In a previous interview with Computer Weekly, Mann proposed the concept of the "third wave of AI"—where AI agents not only execute tasks but also understand what they are doing and continuously adapt and improve themselves.
Announced alongside the repositioning are one-click connectors linking the platform to major external AI platforms, including Anthropic's Claude, OpenAI's ChatGPT, Microsoft Copilot, and Google Gemini. Customers can also access multiple large language models through monday.com's AI platform gateway, while new AI modules are being added to its automation product Make. The Slack collaboration tool will also receive an expanded agent experience. These connectors are designed to give customers the flexibility to integrate their preferred AI into existing workflows.
monday.com cited research data from Deloitte to explain the strategic urgency: although enterprises have expanded AI access by 50%, only 25% have put 40% or more of their experiments into production, and only 34% are using AI to deeply transform their business. monday.com's bet is that the key to bridging the gap from "experimentation" to "measurable outcomes" lies in embedding AI directly into the workflows teams already rely on, rather than requiring them to change how they work to adapt to AI.
Customer migration from the tech industry provides early market validation for monday.com's transformation. monday.com disclosed that global website building platform Wix, after completing a comparative evaluation, migrated its entire organization from Atlassian Jira and Jira Service Management to monday.com, citing the latter's superior flexibility and efficiency. Anghami, a streaming platform known for AI-driven product iteration, also switched its entire organization from Notion to monday.com to consolidate work management tools and uniformly deploy AI capabilities. In its announcement, monday.com quoted co-CEO Roy Mann saying that with 250,000 customers, "we owe them more than just an AI feature—we owe them a platform built for the future."
At the market level, monday.com is facing the real pressure of slowing growth. The company achieved revenue of $334 million in Q4 2025, a year-over-year increase of 25%, but the full-year fiscal 2026 revenue guidance issued in February 2026 was $1.452 billion to $1.462 billion, corresponding to 18% to 19% growth, lower than the 21% growth rate previously expected by Wall Street analysts. Whether the strategy of fully pivoting to an AI Work Platform can translate into a bottoming-out and rebound in revenue growth will await clearer data signals from the Q1 2026 earnings report to be released on May 11.
In the competitive landscape, monday.com's strategic transformation will directly challenge work management platforms like Asana, Atlassian, Smartsheet, and ClickUp. Over the past two years, these platforms have all layered generative AI features onto their products, but monday.com has chosen a more radical path—not adding AI as a feature on top of the platform, but treating AI agents as collaborative entities equal to human team members and rebuilding the platform's underlying architecture around this concept.
This transformation attempts to answer a core question reshaping the entire enterprise SaaS industry: When AI agents can directly execute work, what role should traditional work management software play? The answer provided by monday.com is: to become the infrastructure for human-agent collaboration. Whether this leap from a "platform for managing work" to a "place where work gets done" can truly land will ultimately be judged by customer adoption data in 2026.
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