en.Wedoany.com Reported - DS Smith, a fiber-based packaging supplier under International Paper, has introduced a Closed-Type Tray solution to fruit producers in the Greek market for transporting kiwifruit and other fresh fruit and vegetable products.
This closed-type tray solution is designed to meet transatlantic shipping needs exceeding 45 days, utilizing lightweight materials to increase load capacity and ensure optimal product quality and freshness throughout the entire supply chain process until the final destination.

The packaging can be adapted to different needs, offering a 10 kg tray that includes a body, base, and lid. The lid is fully integrated into the design and features die-cut side openings for optimal ventilation. The tray's strength comes from its internal structural design, with reinforced corners to enhance overall durability without the need for additional material reinforcement.
These trays serve as an effective alternative to plastic packaging for fresh fruit transport, made from fiber-based materials produced with high-quality virgin paper of specific grammage to ensure strength and durability.
The overall structure is also critical for maintaining the freshness of the fruit products inside. Before export, fresh fruit producers can choose to place intelligent atmosphere and temperature control bags inside the sealed trays to manage and optimize the transport conditions required for the products.
To minimize material usage, the design team employed DS Smith's Circular Design Metrics (CDM) tool, which rates and compares the circularity of packaging designs across eight indicators, including supply chain optimization, recyclability, material utilization, carbon footprint, and renewable sources. This tool aligns with DS Smith's unique and industry-first circular design principles analysis.
Additionally, the simple structure of the tray allows for a streamlined packaging process, making it easy to assemble on automatic forming machines, which can speed up or shorten packaging time. The packaging design's appearance is suitable for various printing technologies and branding options.
Giorgos Filippoglou, Managing Director of the Packaging Division at DS Smith Hellas Greek Cluster, stated that at DS Smith, sustainability and innovation are at the core of every packaging solution, especially for critical sectors like agricultural products where product safety, freshness, and quality are paramount. Using the Circular Design Metrics (CDM) tool ensures that this packaging solution is fully recyclable and facilitates collection, processing, and reintegration as raw material into the supply chain. The focus is on performance optimization, durability, and functionality, along with lightweight design, to meet the demands of these international supply chains.
The closed-type tray for transporting fresh fruit will be exclusively available to Greek kiwifruit producers until 2026. DS Smith currently delivers approximately 1.5 million trays annually to customers worldwide.
DS Smith is committed to leading the transition to a circular economy through its company-wide, purpose-driven sustainability strategy and providing innovative, sustainable packaging solutions to global customers.
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