en.Wedoany.com Reported - PPG has officially introduced its SEM brand product portfolio to the Mexican automotive repair industry. With over 70 years of industry history, the brand specializes in automotive surface treatment and repair products, covering abrasives and finishing areas.
Under the concept of "The Professional's Choice," the SEM brand aims to provide painters, detailers, and automotive experts with solutions covering all process stages, enhancing work efficiency and final finish quality while reducing material waste. Its product system includes high-performance abrasives for efficient surface preparation, precision masking tools, and aerosol systems for quick repair of minor damages, helping achieve a smoother workflow and consistent high-quality results.
Alejandra Gallego, PPG's Joint Product Director for Automotive Refinish, noted that over 45,000 automotive painters in Mexico work under high pressure, and the performance of body shops directly impacts profitability and customer satisfaction. She stated that every process stage is crucial, with surface preparation potentially accounting for up to 60% of refinish work, making high-performance solutions essential for adhesion, color, and final finish quality.
The SEM brand offers a product portfolio covering the entire repair process in the Mexican market, including high-performance and medium-performance abrasives for fast sanding, detailing solutions for finishing, high-performance masking tapes for precise application, and customized aerosol systems for clean repairs in workshops.
Juan Pablo Reyes, PPG's Sales and Business Development Manager for Automotive Refinish in Mexico, stated that the launch of the SEM brand expands PPG's product breadth in the automotive refinish market, enabling the company to provide more comprehensive solutions to body shops. He mentioned that by extending the product portfolio beyond coatings, PPG leverages its technology, expertise, and brands to help customers improve the efficiency and overall performance of the repair process.
SEM products are planned to be available in the first half of 2026 through PPG authorized dealer sales points and Comex stores in cities such as Mexico City, Guadalajara, Monterrey, Puebla, León, and Tijuana.
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