en.Wedoany.com Reported - During the WWDC keynote, Apple demonstrated the new Siri integrated with artificial intelligence capabilities, emphasizing localized processing, privacy protection, and cross-app collaboration, aiming to enhance productivity. Apple's Senior Vice President of Software Engineering, Craig Federighi, stated that the company focuses on the end users served by AI, rather than pursuing AI for its own sake. The partnership with Google Gemini to provide AI services indicates that Apple is not at the technological forefront, but by integrating existing operating systems and applications to enable AI collaboration, Apple seeks to offer a more comprehensive experience. The new Siri can understand on-screen content and perform analysis and comparisons across multiple files, all processed locally, highlighting privacy and on-device intelligence. This contrasts with Microsoft's Windows AI approach: Microsoft's Copilot, command palette, Windows Search, and other features are scattered across different locations, and the recall function (Windows Recall) relies on screenshots, which has sparked controversy due to storage security vulnerabilities. Apple consolidates context through a unified Siri entry point, while Microsoft lacks coherence among its multiple AI features. Apple's demonstration showed that its small on-device AI model can handle vague requests and mine messages and emails for results, showcasing a level of AI integration that Windows should have but has not yet fully achieved.

Although Apple is late to the AI field, the new Siri, through its localized, privacy-first approach, presents the potential for deep integration of AI capabilities with the operating system. This move by Apple does not bring breakthrough innovation but systematically incorporates existing AI capabilities into its ecosystem, contrasting with Microsoft's fragmented and misaligned AI strategy on Windows.

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