en.Wedoany.com Reported - Cariqa has launched an embedded charging product called the Cariqa Connect API, designed to enable mobility platforms, OEMs, fleets, and navigation apps to integrate public EV charging into their own services.

Unlike traditional reseller or white-label embedded charging solutions, the Cariqa Connect API connects platforms directly to Cariqa's network of charge point operators. Demand partners can establish direct commercial relationships with charge point operators, allowing drivers to pay the electricity prices set by the operators, while demand partners earn a revenue share from each charging session. The business model of the Cariqa Connect API changes the structure of embedded charging. In the traditional model, demand partners pay integration providers per transaction or per user, making charging a cost. Cariqa's new model treats partners like affiliates in digital advertising, sharing revenue generated from the demand they bring, without transaction fees or integration costs, thereby profiting from charging instead.

Another structural change in the API lies in the electricity price pass-through mechanism. Traditional embedded charging integrates through reseller APIs, where an intermediary layer typically adds a markup. The Cariqa Connect API eliminates this layer, connecting demand partners directly to Cariqa's network of partner charge point operators, allowing the electricity prices set by operators to be passed through unchanged to partners and ultimately displayed to drivers. This helps maintain brand trust and supports charge point operators in implementing dynamic pricing strategies, passing real-time electricity prices directly to drivers. The Cariqa Connect API is a technical solution that can be integrated within days. Demand partners only need to integrate once and maintain the commercial relationship, while Cariqa handles operational aspects such as payments, VAT compliance, e-invoicing, and network connectivity. The API extends the same network as the company's low-code embedded charging product, Cariqa Connect Links, providing access to over 900,000 charging points across Europe through a single technical integration. The product is available for integration immediately, and demand partners can integrate at cariqa.com/products/connect.

Existing demand partners on the Cariqa Connect network include A Better Routeplanner, Chargeprice, and Eco-Movement. Cariqa has direct integrations with over 30 charge point operators, including Pfalzwerke, EWE Go, Qwello, enercity, Mer, TEAG Mobil, and CITYWATT. Cariqa CEO Issam Tidjani stated that embedded EV charging was previously built on misaligned incentives, and Cariqa Connect realigns these incentives so that platforms earn a share of the revenue generated from the demand they help create, operators retain commercial control, and drivers pay the prices set by operators. Germany and Austria are the initial focus markets, with expansion to the broader European region to follow.

Cariqa is a direct payment infrastructure for EV charging, enabling charge point operators and the platforms, apps, and vehicles used by drivers to transact directly. Operators retain commercial control over their networks, with payments flowing directly to them. Cariqa's network covers over 900,000 charging points across Europe, with charge point operator partners including Pfalzwerke, EWE Go, Qwello, enercity, Mer, TEAG Mobil, and CITYWATT. Cariqa Connect, the company's embedded charging product, is providing charging and payment capabilities for navigation and route planning platforms including A Better Routeplanner, Chargeprice, and Eco-Movement. Headquartered in Berlin, more information is available on its LinkedIn page.

This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com