en.Wedoany.com Reported - Supergasbras plans to accelerate the digitalization of its operations and expand the use of data to enhance the efficiency of its liquefied petroleum gas (LPG) distribution network in Brazil. Adésio Brandão, the company's new Operations Director, stated that strategic priorities include logistics optimization, adoption of artificial intelligence tools, process automation, and strengthening the customer digital journey.
In outlining his management focus, Adésio Brandão noted that with 80 years of experience in LPG distribution in Brazil, serving millions of households and businesses nationwide, operational excellence and absolute safety are non-negotiable priorities for Supergasbras. He emphasized that logistics optimization, process digitalization, and more intensive data usage are key directions for improving customer service levels. Additionally, the company aims to advance its energy transition agenda, expanding initiatives to reduce emissions and improve energy efficiency, in alignment with the global guidelines of its parent company, SHV Energy.
Regarding the company's expansion and operational efficiency, Brandão stated that the next steps are focused on developing its extensive distribution network with greater intelligence and operational efficiency. Supergasbras has approximately 5,000 exclusive dealers and over 9,000 points of sale across all regions of Brazil, in addition to 20 operational units, including 17 filling plants and the largest filling complex in Latin America. The strategy is to optimize this infrastructure through technology and innovation, making processes more agile and efficient, and simplifying the experience for customers and partners.
In terms of technology and digital tools, Brandão views digitalization as a major lever for the industry. He listed technologies that will receive greater emphasis: the use of artificial intelligence for process automation, demand forecasting, and real-time decision support, as well as intelligent agents for end-to-end operational tasks; automation of repetitive activities and administrative processes to reduce rework and improve operational efficiency; and enhancement of the customer digital journey, providing more convenience and autonomy through digital platforms and relationship applications.
Regarding the current LPG distribution market in Brazil, Brandão described it as mature, highly competitive, and socially relevant, as the product serves millions of households and is essential for food preparation. LPG remains a strategic energy source due to its efficiency, availability, and lower emissions compared to other fossil fuels, making it a resilient and important sector for Brazil's energy matrix.
On trends shaping the industry's future, Brandão pointed out that expanding investments in electric fleets, biofuels, and renewable energy, along with setting emission reduction targets across the value chain, are already shaping the industry's future. Logistics efficiency will become even more critical, alternatives such as BioGL and the development of more sustainable energy sources will gain traction, and the use of digital platforms, from sales to operations, is expected to grow rapidly.
Regarding discussions by Brazil's National Agency of Petroleum, Natural Gas and Biofuels (ANP) on reforming the LPG industry, Brandão believes that Brazil's LPG regulation is widely recognized as a positive model, with consumer safety as its cornerstone. He stated that any changes allowing the refilling or filling of cylinders from other brands would weaken control mechanisms, increase illegal risks, and jeopardize consumer safety and the integrity of the entire market. The current model is successful because it guarantees consumers the freedom to choose their supplier and ensures that the cylinders received are in perfect working condition, as all maintenance and recertification are the responsibility of the distributor, while also guaranteeing the quantity of the product sold.
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