en.Wedoany.com Reported - Bitmovin, Simplestream, and Xperi have partnered to help broadcasters, operators, and streaming providers more easily launch their video services on smart TVs and connected devices powered by TiVo OS.

This collaboration integrates Simplestream's OTT management and application platform with Bitmovin's video playback technology into a joint solution, aiming to reduce the complexity of onboarding video services onto the TiVo OS platform. The combined platform offers media organizations a streamlined deployment path while ensuring consistent playback performance across different devices. It also supports various monetization methods such as pre-roll and pause ads, along with accessibility features. As part of the partnership, TiVo OS has been integrated into Bitmovin's automated testing framework. This framework, leveraging AI-driven analysis, processes over one million tests per week to more quickly identify playback issues and enhance quality assurance for supported devices.

Ashley Reynolds-Horne, Technical Director at Simplestream, stated that this collaboration helps customers modernize their OTT delivery while reducing integration complexity. He said that by combining Simplestream's end-to-end platform capabilities with Bitmovin's market-proven playback technology, media companies and operators can deliver reliable, scalable streaming experiences and unlock new opportunities for monetization and service growth. James Varndell, Senior Director of Product Management at Bitmovin, noted that support for TiVo OS will enable customers to reach a growing audience. He indicated that video providers want their services to be accessible to as many viewers as possible, including users of TiVo OS—a platform rapidly gaining market traction.

Stephane David, Senior Director of Content Partnerships and Business Development (EMEA) at Xperi, believes this partnership will simplify the launch of streaming services on the platform while maintaining a high-quality viewing experience. Developed by Xperi, TiVo OS is a content-centric smart TV operating system designed to improve content discovery across live TV and streaming services. It is now available on smart TVs from multiple manufacturers and select set-top boxes. Bitmovin first announced support for TiVo OS in October 2025. This latest agreement further expands the partnership, providing content providers looking to distribute content on the TiVo OS platform with a more complete deployment and management framework.

This article is compiled by Wedoany. All AI citations must indicate the source as "Wedoany". If there is any infringement or other issues, please notify us promptly, and we will modify or delete it accordingly. Email: news@wedoany.com