en.Wedoany.com Reported - CRRC Corporation Limited (referred to as "CRRC") held a brand launch event on June 16, 2026, at its new energy equipment base in Dandong City, Liaoning Province, officially unveiling the "Xuan" series high-end equipment brand and simultaneously launching its first wind power product brand—"XuanSa." On the same day, the first "XuanSa" wind turbine rolled off the production line at the CRRC Dandong New Energy Equipment Base, marking the base's entry into large-scale production of wind turbine systems.
CRRC is an A+H share listed company approved by the State Council and authorized by the State-owned Assets Supervision and Administration Commission (SASAC), formed through the merger of China CNR Corporation Limited and CSR Corporation Limited on an equal basis, with its headquarters in Beijing. It is a globally leading supplier of rail transit equipment. The newly launched "Xuan" series is an exclusive brand for CRRC's standardized, serialized, and platform-based complete vehicles and equipment product platforms, positioned in the high-end equipment sector with a core focus on "high-end, intelligent, and green" development. The brand name originates from "Huangdi Xuanyuan" (Yellow Emperor), with the left character "车" (vehicle) reflecting CRRC's core capability in vehicle-centric, professional manufacturing, and the right character "干" (stem) embodying the responsibility of bearing national heavy equipment and leading manufacturing. According to the brand strategy, the "Xuan" series has formed a product brand matrix including "XuanKun" (serialized new energy locomotives), "XuanZhen" (China standard metro trains and urban rail vehicles), and "XuanSa" (serialized wind turbine systems).
As the first product brand under the "Xuan" series to be implemented in the new energy wind power sector, "XuanSa" is positioned as a professional brand for serialized wind turbine systems. Inheriting CRRC's high-speed rail technology expertise, it upholds the value proposition of "superior genes, excellent performance, low-carbon aesthetics, high safety, and strong adaptability." Its English brand name is VELSTAR, where "VEL" represents wind energy flow speed and efficient wind capture, and "STAR" signifies industry star and benchmark leadership.
The Dandong New Energy Equipment Base, where the first "XuanSa" wind turbine was produced, is a key pillar of CRRC's layout for the northern coastal wind power industry. The base focuses on three major projects: "CRRC wind turbine systems and wind turbine electrical control equipment manufacturing," "CRRC lithium battery energy storage equipment manufacturing," and "CRRC wind turbine large component equipment manufacturing," aiming to pioneer the construction of Liaoning Province's first full-chain offshore wind power equipment and energy storage equipment manufacturing base. The rollout of the first wind turbine marks the acceleration of the construction of Liaoning Province's first full-chain offshore wind turbine and energy storage base.
Wang An, Deputy Secretary of the CRRC Group Party Committee, stated in his speech that the launch of the "Xuan" series brand and the debut of "XuanSa" represent a significant practice for CRRC in advancing brand value enhancement and leading quality upgrades with high-end branding, signaling that CRRC's wind power industry has fully entered a new phase of brand leadership, technology leadership, and value leadership, transitioning from a product output model.
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