en.Wedoany.com Reported - Dash Social has announced the launch of Constellation Pro, a generative creative AI suite designed to help marketing teams produce photo and video creatives at scale while maintaining brand integrity.

Currently, marketing teams face efficiency bottlenecks when using general-purpose AI tools to generate creatives. Dash Social's latest research shows that 63% of surveyed marketers made significant modifications to AI-generated content, and none were able to create ready-to-use photo or video assets in fewer than five prompts. Despite this pain point, 97% of surveyed marketers feel pressure to scale creative production, and 100% said they are evaluating AI tools to achieve this goal.

Thomas Rankin, co-founder and CEO of Dash Social, stated that Constellation Pro brings brand intelligence into the creative process, generating creatives that can be directly used in marketing campaigns and ensuring standardized brand storytelling globally. The suite is powered by Dash Social's proprietary Vision AI technology, built on the brand's own visual identity, audience preferences, and real-time performance data, aiming to reduce the need for prompts, modifications, and manual refinement. Teams can expand approved creatives into a library of brand-consistent assets, generate different versions in real time, and scale production across multiple channels without increasing management costs.

The research findings also indicate that brand consistency is a core concern for marketers. Over half of surveyed marketers listed brand consistency and creative quality as key concerns when using AI to generate creatives, with 79% expressing concerns about unrealistic outputs, brand dilution, or consumer trust. When asked about the most important features of AI-driven creative tools, respondents ranked realistic, brand-consistent output as the top priority, followed by faster creative production and the ability to create assets at scale.

Constellation Pro is built on a decade of AI innovation from Dash Social and has been trained on performance data from over 50 billion photos and videos. The solution is currently available only to a select group of early customers, with a broader release planned for later this year.

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