en.Wedoany.com Reported - Hyundai Engineering & Construction (Hyundai E&C) announced on the 22nd that it has completed a brand renewal to commemorate the 20th anniversary of its apartment brand "Hillstate." First launched in September 2006 with the slogan "All the value worth keeping in a home," Hillstate has grown over the past two decades to become one of South Korea's representative apartment brands.

The new brand identity (BI) retains Hillstate's traditional elements while being stylized in a simpler and more intuitive form. The company stated that the smooth curves, one of the brand's symbols, have been crafted into a modern and clear silhouette, and the iconic burgundy color has been adjusted in brightness and saturation to appear brighter, giving it a more refined and stable tone.

Hyundai E&C plans to significantly enhance residential services so that customers can more intuitively experience the living philosophy pursued by Hillstate. As a first step, the "H Culture Club," previously applied primarily to Hyundai E&C's high-end brand "THE H," will be expanded to Hillstate complexes. The H Culture Club provides customized services covering culture, arts, leisure, health, and daily conveniences across all aspects of residents' lives, offering diverse content tailored to the high-end and large-scale characteristics of apartment communities. Through application via the Hillstate official website and consultation, residents can enjoy special programs within the complex, such as cultural lectures in collaboration with Hyundai Department Store Culture Centers, menus created by celebrity chefs, and book curation. Hyundai E&C plans to gradually apply this service starting with certain content, depending on the conditions of each complex.

Hyundai E&C will also launch large-scale brand promotion campaigns through channels such as the official Hillstate YouTube channel "Hills Casting" to promote the renewed Hillstate brand identity and differentiated services. A company official stated that through this brand renewal, they will further enhance innovative technology and services, meticulously attend to the diverse daily lives of residents, and provide higher residential satisfaction.

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