en.Wedoany.com Reported - JustAI has raised $17 million in Series A funding, led by Base10 Partners, with participation from Y Combinator and Peak XV Partners, as well as strategic investors from Anthropic, Chime, and Notion, along with HubSpot's CTO and the founders of Eppo and Vapi. The company is an AI-native platform for enterprise marketing teams, headquartered in San Francisco.

Marketing and growth teams face pressure to increase output, deliver personalized experiences, and measure impact without adding headcount or tools. The marketing technology landscape is increasingly fragmented, with the 2025 Martech Landscape report counting over 15,000 products. Gartner's 2026 CMO Spend Survey shows that CMOs allocate 15.3% of their marketing budgets to AI, but only 30% believe they are ready to scale AI capabilities.

JustAI has grown its annual recurring revenue fivefold this year and plans to disrupt how large enterprises operate marketing. The platform integrates strategy, creative, decision-making, and data agents, helping marketers shift from manual campaign execution to autonomous marketing. Instead of relying on rigid workflows, rule-based segmentation, and fragmented experiment history, it provides a unified system that understands user context, generates campaigns, optimizes decisions, and continuously learns.

Neha Mittal, founder and CEO of JustAI, stated that marketers should spend less time managing tools and more time making growth-driving decisions. Over the past decade, marketing teams have purchased more tools to manage processes, but the real opportunity for AI is to enable every marketer to operate with the leverage of a team. The platform is organized around four coordinated agents: the Strategy Agent audits users, market segments, and product interfaces; the Creative Agent transforms insights into cross-channel brand messaging; the Decision Agent optimizes goals such as engagement, retention, and revenue; and the Data Agent measures performance, presents insights, and feeds back learnings.

When describing how JustAI unlocked new features at Coursera, Marketing Director Vera Hui noted that features previously requiring a development team can now be implemented independently. JustAI predicts the next best message or action for each user, replacing manual workflows with AI-driven decisions. Infrastructure can execute hundreds of complex campaigns built by agents, giving marketers visibility and control.

JustAI was founded by Neha Mittal and Jeff Hara. Neha has over a decade of experience in growth and retention at companies like Twitter and Pinterest, while Jeff has a deep background in machine learning and recommendation systems. The co-founding team combines expertise in growth, infrastructure, creative, and AI. Rexhi Dollaku, General Partner at Base10 Partners, noted that JustAI builds a decision-making and measurement layer for marketing teams, with momentum reflected in a fivefold ARR growth and impacting over $100 million in customer revenue last year.

The new funding will be used to expand the engineering and go-to-market teams, deepen the agent infrastructure, and extend the platform from consumer companies to e-commerce and B2B marketing use cases.

JustAI is an AI-native marketing platform powered by reinforcement learning and agent infrastructure, enabling marketing teams to shift from manual workflows and traditional A/B testing to AI-first personalization. Headquartered in San Francisco, the company partners with high-growth enterprises in consumer, D2C, e-commerce, and B2B markets.

Base10 Partners, founded by Adeyemi Ajao and TJ Nahigian, is a venture capital fund based in San Francisco that invests in founders automating the real economy. Through its "Advancement Initiative," it donates 50% of profits to underfunded colleges and universities to support financial aid and other key initiatives. Portfolio companies include Notion, Figma, Nubank, Stripe, Popmenu, Aurora Solar, and HappyRobot.

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