en.Wedoany.com Reported - Samsung is continuously expanding the application of artificial intelligence in its latest TV product lines. These features run in the background, automatically optimizing audio, visual, and interaction performance to create a more immersive experience. According to a 2024 Bain & Company survey of consumers in Europe and the US, only 35% of respondents reported actively using AI, but many already interact with the technology unknowingly through recommendations, virtual assistants, and integrated automation.
Alexandre Gleb, TV Product Manager at Samsung Brazil, stated that by integrating AI with higher precision, Samsung is driving a quiet yet decisive transformation: the quality of the viewing experience lies not only in what is seen but also in the technology behind the screen. The disconnect between usage and perception marks a new phase for technology—AI is no longer a visible feature but an integrated layer of the digital experience, running in the background of the TV.
The Vision AI feature on Samsung TVs analyzes content in real time, automatically optimizing picture quality, audio, and usability based on the type of content being played and the home environment. In models such as The Frame Pro, S95F, QN90F, and S90F, powered by the NQ4 AI Gen3 processor and AI mode, the TV can automatically enhance resolution, contrast, and clarity even if the original source is not high-definition. For audio, the Dolby Atmos Sound Moving feature is available on models including QN990F, QN900F, S95F, S85F, QN90F, S90F, QN85F, and QN80F, creating an immersive experience; Adaptive Sound Pro, available on The Frame Pro, The Frame, QN990F, QN900F, S95F, S85F, QN90F, S90F, QN85F, QN80F, QN70F, and QN1EF, automatically analyzes scene types and balances dialogue, sound effects, and soundtrack in real time; Sound Sync, available on the aforementioned models and the Crystal series, enables the TV and Soundbar to work together for a complete audio experience. Stadium Mode automatically detects live football matches, adjusting picture and sound in real time, and is available in three versions: Stadium Mode (for Crystal U8100F, U8500F, U8600, and Vision AI QLED Q7F, QEF1 models), Stadium AI Mode (for Vision AI OLED S85F and Vision AI Neo QLED QN70F, QN80F models), and Stadium AI Pro Mode (for Vision AI OLED S90F, S95F, Vision AI Neo QLED QN90F, QN85F, and Neo QLED 8K QN900F, QN990F models). The Vision AI Companion feature transforms the TV into a smart hub through generative and conversational AI, implemented via Bixby in the Crystal series; in QLED and higher models, it integrates Copilot and Perplexity assistants, supporting more complex contextual commands, with Perplexity available free for 12 months. AI Energy Mode uses sensors to analyze ambient lighting, automatically adjusting screen brightness scene by scene to enhance visual comfort while reducing energy consumption. Samsung employs the Samsung Knox platform, providing multi-layered security from hardware to software to protect personal information, search history, and device connections.
tablets, home appliances, network systems and memory, system LSI, and semiconductors, while advancing medical imaging technology, climate solutions, and robotics, and developing automotive and audio products through Harman. Leveraging the SmartThings ecosystem, open collaboration with partners, and AI integration, Samsung delivers connected, intelligent, and seamless experiences along with B2B solutions such as the Galaxy Rugged series, Knox Suite, and VXT.
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