en.Wedoany.com Reported - ASUS is accelerating its expansion into South Korea's enterprise PC market, leveraging solutions that integrate hardware with AI infrastructure. The company held a press conference at the Conrad Seoul Hotel in Yeouido on the 23rd, officially unveiling its business strategy and new product lineup for the South Korean commercial market.
ASUS has positioned South Korea as a key strategic market in the Asia-Pacific region. The company believes that South Korea, with its world-leading information technology infrastructure and stringent product certification systems, can serve as a benchmark for its overall competitiveness in the Asia-Pacific region.
ASUS plans to replicate the technical expertise and scale advantages it has accumulated in the global consumer PC market to the South Korean enterprise customer segment. With a comprehensive product portfolio covering laptops, desktops, workstations, servers, and AI infrastructure, the company aims not just to provide hardware, but to become a long-term partner supporting enterprises in their digital transformation and AI innovation.
At the press conference, the new commercial laptop, the ExpertBook Ultra, was unveiled. This is an AI notebook based on the Microsoft Copilot+ PC platform, primarily targeting frequent business travelers and professional users.
The POLED version weighs 990 grams, while the tandem OLED version weighs 1.1 kilograms, with ultra-lightweight design as a key feature. The screen is a tandem OLED panel with 3K resolution and a 120Hz refresh rate. The chassis uses ASUS's self-developed nano-ceramic material to enhance durability and is covered with Corning Gorilla Glass for scratch and stain resistance.
The security features of this model have also been enhanced. Based on the ASUS Security Platform, the product integrates BIOS integrity protection, dual BIOS automatic recovery, and chassis intrusion detection, and has passed the US military standard MIL-STD-810H durability test. For enterprise customers, ASUS offers a 3-year warranty, on-site repair, and international warranty service.
The new product is available in two colors: Ink Black and Moonlight Gray, with a suggested retail price starting from KRW 2,699,000. Additionally, ASUS also launched the ExpertBook P5 Gen 2 and ExpertBook P3 Gen 1, further enriching its enterprise laptop lineup.
Kane Chang, Global Head of the Commercial Business Division at ASUS System Business Group, stated that in the AI era, business solutions that transcend single hardware and reshape the overall work environment are crucial. The company plans to help enterprise customers enhance productivity and competitiveness through an integrated approach combining laptops, servers, and AI infrastructure.
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