en.Wedoany.com Reported - Industry-specific artificial intelligence company Newn will officially launch its beauty-specific ontological AI analysis platform "VUSSENS (뷰센스)" in North America this month, entering the North American market with this platform as a vanguard.

Newn AI announced on the 3rd that it will unveil VUSSENS at the B2B beauty expo "Cosmoprof North America Las Vegas 2026" held in Las Vegas, USA from the 13th to the 15th of this month, with plans for a formal launch in the North American market in the second half of the year. VUSSENS is a beauty ontological AI that integrates and analyzes cross-channel data from social media and e-commerce to present correlations between trends and sales, ingredients and efficacy, consumer skin concerns and products in a structured manner. Based on an AI language model trained on over 800 billion tokens, the platform supports persona analysis by race, age, skin type, and values, enabling analysis of the efficacy of specific ingredients in the minds of local consumers to assist in new product development and marketing strategy formulation.

VUSSENS is also equipped with algorithms that infer causal relationships between trends, consumer reactions, marketing effectiveness, and purchase conversions based on unstructured data, predicting product attributes that will dominate the market in the future. Tailored to the North American market's focus on short-form video content such as YouTube, TikTok, and Instagram Reels, the platform has strengthened its multimodal AI engine capable of simultaneously analyzing video, speech-to-text (STT), and subtitles (OCR). VUSSENS consists of four core functions: Marketing, Trends, Products, and Categories. The Marketing function integrates and analyzes the entire process from seeding status to content reactions, comments, and purchase conversions. The Trends function tracks consumer reactions to ingredients, efficacy, formulations, colors, memes, and more in real time. The Products function provides SWOT analysis and target analysis by skin type, age, and gender. The Categories function displays overall market rising/falling keywords and trends by category. Additionally, the platform features a differentiated "K-Beauty Trends" function that can be used as a benchmark indicator.

Newn AI has provided analysis services to domestic and international beauty companies including L'Oréal, APR, Amorepacific, CJ Olive Young, and Cosmax. Its self-developed model "QuettaLLMs-27B-Koreasoner-V3" ranked first in South Korea's "K-AI Leaderboard."