en.Wedoany.com Reported - The Rock-It Company (Rock-It), a provider of specialized logistics services for time-critical and high-value sectors such as live events and luxury goods, has partnered with the Abu Dhabi Investment Office (ADIO) to expand its operations in the UAE to Abu Dhabi.
This expansion brings Rock-It's portfolio of brands to the UAE capital, supporting Abu Dhabi's vision of becoming a global destination for luxury experiences, cultural attractions, and events, while reinforcing the emirate's status as a regional re-export hub and logistics base.
Under the partnership, Rock-It will develop world-class bonded warehousing and logistics facilities serving five core end markets: sports, live entertainment, fine arts, film and television, and luxury automobiles.
Once completed, the facility will provide secure, temperature-controlled environments and customized handling solutions for high-value assets in Abu Dhabi, enabling clients to host, store, and manage global productions, exhibitions, and luxury collections locally with world-class precision.
The expansion will also support Abu Dhabi's automotive project strategy and advance the emirate's economic diversification agenda by enhancing capabilities in advanced logistics, creative industries, and high-value exports.
By leveraging Abu Dhabi's infrastructure, connectivity, and streamlined regulatory framework, Rock-It expects the expansion to enable frictionless cross-border operations and further establish the capital as a strategic logistics and cultural trade hub.
Daniel Rosenthal, President and CEO of Rock-It, stated that Abu Dhabi's growth as a hub for sports, arts, and entertainment aligns perfectly with Rock-It's global expertise. Expanding to the capital allows the company to provide clients—from major sporting events and film productions to luxury car manufacturers and art institutions—with seamless, end-to-end logistics services meeting the highest international standards.
James McSweeney, Managing Director for the Middle East at Rock-It, noted that having witnessed Abu Dhabi's transformation over 18 years of operating in the region, the impressive pace of development, the quality of partners, and the seriousness of ambition here are why the company decided to bring its specialized brands to the emirate.
Mohammad Al Kamali, Chief Trade and Industrial Officer at the Abu Dhabi Investment Office (ADIO), stated that Abu Dhabi is strengthening its position as a globally connected trade and specialized logistics hub by supporting industries where precision, reliability, and speed are critical.
He noted that as global supply chains become increasingly specialized and time-sensitive, the demand for logistics partners with expertise in handling high-value and complex assets is growing. Rock-It's expertise in transporting these high-value assets—from luxury and high-performance vehicles to live entertainment and fine arts—enhances Abu Dhabi's capabilities and reinforces the emirate's appeal as a preferred gateway for global brands serving regional and international markets.
Building on its existing operations in Dubai, Rock-It's new facility in Abu Dhabi will unify the group's specialized brands under a single regional hub in the capital. This expansion aims to complement its long-standing Dubai operations and deepen collaboration with partners across the UAE.
Rock-It also stated that the expansion will support job creation, knowledge transfer, and the development of local specialized logistics talent in the UAE, contributing to Abu Dhabi's efforts to build local capacity in high-skilled, globally relevant industries.
