en.Wedoany.com Reported - According to a report by MarketsandMarkets, the point-of-use water treatment systems market is projected to grow from $12.13 billion in 2026 to $16.38 billion by 2031, at a compound annual growth rate (CAGR) of 6.2% during the forecast period.
Key factors driving market growth include the rising demand for safe, clean, and affordable drinking water in both residential and non-residential sectors. Increasing incidence of waterborne diseases, growing public concern over water pollution, and heightened health and hygiene awareness are driving advancements in technologies such as reverse osmosis (RO), ultrafiltration (UF), activated carbon, UV disinfection, and smart connected purification systems, thereby improving system efficiency, convenience, and sustainability. At the same time, rapid urbanization, aging water infrastructure, stringent drinking water quality regulations, and the urgent need for energy-efficient, low-maintenance, and environmentally friendly water purification solutions further support global market expansion.
From a regional perspective, Asia Pacific dominated the point-of-use water treatment systems market in 2025, accounting for a 59.9% share. Latin America is expected to be the second fastest-growing market during the forecast period, driven by water scarcity, unreliable water supply, and deteriorating water quality in the region. The report notes that in Mexico, nearly 10% of the population lacks access to piped water, and over 30% of those with piped water supply receive water that is intermittent or of poor quality; declining water levels and over-extraction of groundwater in Mexico City are fueling strong demand for household water purification. In Brazil, more than 27 million people still lack access to clean water, and aging infrastructure and industrial pollution pose challenges to water supply in major cities.
By equipment, the whole-house water treatment segment is expected to register the highest CAGR of 6.7% (by value) from 2026 to 2031. By technology, the reverse osmosis systems segment is projected to grow at the highest CAGR of 7.4% (by value) over the same period; activated carbon technology is expected to be the second fastest-growing technology, attributed to its effective removal of chlorine, volatile organic compounds (VOCs), and odor and taste impurities, along with its cost-effectiveness, ease of maintenance, and compatibility with multi-stage filtration systems. By sales channel, the direct sales segment is expected to grow at the highest CAGR of 6.9% (by value), followed by the dealer channel. By application, the non-residential segment is projected to grow at the highest CAGR of 6.5% (by value), while the residential application segment is expected to be the second fastest-growing, driven by increasing consumer safety awareness, accelerated urbanization, and widespread adoption of standalone, faucet-mounted, under-sink, and countertop systems.
The report also notes that the World Health Organization estimates over 2 billion people live in countries with (original text missing), and approximately 700 million people still lack basic drinking water services; this reality also drives the market space for affordable and easily accessible water purification products.
Leading companies in the point-of-use water treatment systems market include Pentair (UK), Eureka Forbes (India), Panasonic Holdings Corporation (Japan), LG Electronics (South Korea), A.O. Smith (USA), Kent RO Systems Ltd. (India), Toray Industries, Inc. (Japan), Whirlpool Corporation (USA), Coway Co., Ltd. (South Korea), and Havells India Limited (India). Companies such as BWT Holding GmbH and Alxedo stand out among startups and small and medium-sized enterprises due to their product portfolios and business strategies.
