SF Express "Family Account" Upgraded for Mid-Autumn Festival, Deepening Family Mutual Shipping Scenario Services for People's Livelihood

en.Wedoany.com Reported - As the Mid-Autumn Festival and National Day approach, mooncakes, tea, baijiu, and seasonal clothing begin to travel back and forth between family members. Unlike ordinary shipments, these packages share one thing in common: most are "mutual shipments" between family members—either children placing orders for parents back home, parents sending local specialties to children away from home, or spouses sending seasonal clothing to each other. However, for a long time, express delivery companies have only recognized two types of entities: individual shipping and corporate shipping. Under the "mutual shipping" scenario, a family has never been treated as an interconnected whole, and there has always been a lack of targeted product design and service supply.

In response to the growing livelihood needs of children placing orders remotely for elderly parents, family members sharing an account for payment, and unified inquiry of family packages, SF Express officially launched its Family Account service in 2025. The whole family shares one account, supporting online order placement, payment, and shipment tracking. It is not limited to family members—long-time classmates and old friends who regularly ship to each other can also use it. On the eve of this year's Mid-Autumn Festival, the service completed a comprehensive upgrade. While retaining the three core functions of ordering on behalf of others, paying on behalf of others, and tracking on behalf of others, it further integrated a unified operation entry point, optimized exclusive discounts for family mutual shipping, and simultaneously launched a full-chain guarantee plan for holiday shipping.

Launching the "One Family" Service to Precisely Address Family Shipping Pain Points

The pain points of family shipping tend to concentrate in three areas: who places the order, who pays, and who tracks the package. SF Express Family Account has designed corresponding basic functions around these three core areas.

Order on behalf of others: the family administrator fills in the shipping information and places the order on behalf of the family member, and the courier picks up the package at the door. Unlike directly operating a phone for elderly parents, this function still retains the sender's own identity in the sender information, which not only eliminates the tediousness of repeatedly guiding operations over the phone, but also respects the elders' sense of participation. More importantly, after joining the Family Account, when the administrator places an order on behalf of a family member, they can directly deduct coupons from their own account, breaking the conventional restriction that coupons can only be used by the person who purchased them.

Pay on behalf of others: when family members ship packages, they can choose unified deduction from the Family Account, with bills pushed to the administrator first. This design effectively resolves the courtesy and inconvenience of "who pays the shipping fee" among relatives and friends, making family exchanges smoother and more natural.

Track on behalf of others: after authorization by members, the administrator can view the logistics trajectories of the whole family's packages in the shipping and receiving list, with package information overviewed on one screen, greatly improving the collaborative efficiency of family shipping. It should be noted that the logistics sharing scope of the Family Account is limited to waybills of members under the same account. Other express sending and receiving information outside the account remains strictly confidential, balancing convenience with user privacy.

"One Family" Mid-Autumn Upgrade: Simplified Operations and Expanded Benefits

The first-generation Family Account effectively filled the service gap in family shipping scenarios and has gained widespread user recognition since its launch. On the eve of this year's Mid-Autumn Festival, in order to further enhance user experience, SF Express carried out a systematic upgrade of the Family Account.

At the operational level, this upgrade consolidated entry points such as inviting family members, member management, ordering on behalf of others, and tracking on behalf of others into the family homepage, significantly shortening the operation path. The shipping page was also optimized simultaneously: when the system identifies that the sender's and recipient's mobile phone numbers belong to the same Family Account, the page will automatically pop up the mutual shipping discount option, so users no longer need to manually search for coupons in their card package.

At the benefits level, SF Express optimized and upgraded the existing "Family Mutual Shipping Benefit." Users only need to pay 9.9 yuan to purchase 10 20%-off mutual shipping coupons, valid for up to one year, with a single coupon deducting up to 60 yuan in shipping fees. After the 10 coupons are used up, within the validity period of the benefit, users can also spend 7.8 yuan to add 3 more 20%-off coupons. Under normal circumstances, inviting 3 family members to join the Family Account allows users to receive this benefit for free; during the Mid-Autumn Festival and National Day holiday window, the benefit is temporarily reduced to 4.8 yuan, and inviting 2 family members to join allows users to receive it for free. This benefit is shared by the entire Family Account, and any member under the same account can use it when shipping to each other.

From Usable to Easy to Use: Full-Chain Guarantee for Holiday Packages

SF Express also further improved its supporting guarantee plan based on the shipping needs of holiday gifts such as mooncakes, alcoholic beverages, and tea.

In terms of timeliness guarantee, "On-Time Guarantee" provides instant compensation for delays. For holiday gifts, a clear timeliness guarantee is a definite answer.

In terms of cargo damage, SF Express offers two insured options: Basic Insurance and Full-Value Insurance. "Basic Insurance" provides coverage of up to one million yuan; "Full-Value Insurance" provides full compensation for total loss, with funds arriving in as fast as 12 hours. The two guarantee methods flexibly match the risk protection needs of different shipping users.

In terms of packaging, SF Express has developed customized solutions for holiday consignments. Mooncakes use dedicated cardboard boxes paired with cushioning air columns and food-grade waterproof film to effectively prevent the crust from being crushed or dampened; alcoholic beverages use high-strength inflatable column shockproof packaging; tea undergoes moisture-proof and odor-blocking treatment. Moreover, the Mid-Autumn package also provides confidential shipping and electronic greeting card services. Recipients can scan the code to view the holiday wishes left by the sender, and a "Family Shipment" label is added to the package waybill, making holiday packages more ceremonial.

Deepening Segmented Scenarios and Benefiting Thousands of Households with Refined Services

At present, the express delivery industry has entered a stage of high-quality development with stock competition, and refined, scenario-based services have become a growth engine. SF Express Family Account focuses on the segmented "one family" scenario, adheres to a user-centered approach, starts from the subtleties to deepen scenario value, and provides users with warmer and higher-quality shipping services.

The Mid-Autumn shipping peak has arrived. SF Express hopes to deepen and perfect this small segmented scenario, so that holiday packages are delivered to recipients on time and intact, and senders have one less thing to worry about. That is the most tangible value of this service.