Wedoany.com Report-Sept. 10, Apple Inc. on Tuesday introduced a new lineup of devices, including the iPhone 17 series, the all-new iPhone Air, and the third-generation AirPods Pro, expanding its product portfolio with enhanced performance and new features.

Apple CEO Tim Cook holds an iPhone 17 pro and an iPhone Air, as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, US Sept 9, 2025.

The iPhone 17 comes with a 6.3-inch (16 centimeters) Super Retina XDR display and is equipped with the latest A19 chip, designed to deliver improved performance and longer device life. The smartphone introduces a Center Stage front camera, alongside a 48-megapixel (MP) Fusion Main camera and a 48MP Fusion Ultra Wide camera. These upgrades are intended to improve photo quality and user experience.

Apple also presented the iPhone 17 Pro and iPhone 17 Pro Max, available in 6.3-inch and 6.9-inch sizes, respectively. The company described these devices as offering its best performance to date, along with a notable improvement in battery life. The Pro models highlight Apple’s commitment to pushing forward in hardware capability while providing greater energy efficiency.

A major design innovation in this launch is the iPhone Air, described as the thinnest iPhone Apple has ever made, measuring only 5.6 millimeters. The device extends the company’s tradition of focusing on lightweight and portable designs while retaining strong performance features.

In addition to smartphones, Apple unveiled AirPods Pro 3, the latest version of its wireless earphones. The standout feature is Live Translation, which enables users to understand another language and communicate by speaking naturally while wearing the earphones. Powered by computational audio and Apple Intelligence, the tool highlights Apple’s efforts to integrate advanced technology into everyday functions.

Live Translation on AirPods initially supports English, French, German, Portuguese, and Spanish. Apple confirmed that the feature will expand to include Italian, Japanese, Korean, and simplified Chinese before the end of the year, broadening its usability for a wider range of global users.

The latest product lineup demonstrates Apple’s continued emphasis on combining performance improvements, design advancements, and new software-driven functions. With stronger chips, upgraded cameras, thinner designs, and expanded language capabilities, the new devices are intended to meet growing consumer expectations for both functionality and convenience.