Wedoany.com Report on Feb 5th, Recently, several TV manufacturers have adjusted their strategic direction for 8K products. Following Sony's announcement to cease production of 8K TVs, South Korea's LG and China's TCL have also successively indicated they will exit the 8K TV market. This series of moves reflects the challenges faced by 8K technology in the consumer sector.

Sony was once actively involved in promoting 8K technology, supporting related technical demonstrations at various international program exhibitions and following the lead of Japan's NHK broadcaster to promote 8K content production. However, the company has recently confirmed it will no longer release new 8K TV models. LG and TCL have made similar decisions, significantly reducing the number of major 8K TV manufacturers.

Market analysis points out several reasons for the cooling of the 8K TV market. Consumers generally believe that the current mainstream 4K resolution, combined with picture quality enhancement technologies such as HDR10+ or Dolby Vision, is sufficient for daily viewing needs. Furthermore, 8K TVs are relatively expensive and typically require large screens of 80 inches or more to fully realize their picture quality advantages, which further limits their adoption rate. Power consumption is also an aspect frequently mentioned in user feedback.

Currently, Samsung remains one of the few manufacturers still committed to 8K TV production, but its investment in this area is also relatively limited. In terms of content production, aside from NHK and transmissions in some regions of China, 8K program resources remain relatively scarce. Some viewpoints suggest that 8K TVs may need six to eight years to achieve broader market acceptance, with the current market favoring large-sized 4K TV products.