Wedoany.com Report on Feb 6th, During a recent earnings call, Apple CEO Tim Cook provided insights into the most prominent areas of growth within the Apple Intelligence platform. He explicitly pointed out the popularity of visual intelligence features among users, offering crucial information for observers tracking Apple's development in artificial intelligence.
According to the call transcript, Tim Cook stated, "This quarter, we were pleased to see that the majority of iPhone users who have enabled Apple Intelligence are actively using the various features of this platform." He further added, "Visual Intelligence is one of the more popular features on our platform. It helps users learn from content on their device screens and accomplish more tasks, enabling faster searches, operations, and solving problems across applications."
While discussing Apple's financial performance for the first quarter of fiscal year 2026, Cook described Apple Intelligence as one of the key areas where the company will integrate AI technology into its products in the future. This statement underscores Apple's commitment to advancing artificial intelligence.
The Apple Intelligence platform, officially launched in 2024, is Apple's in-house developed artificial intelligence system. The platform combines generative AI technology with on-device context to provide enhanced assistance across various Apple products. Compared to the earlier Siri, Apple Intelligence offers more intelligent and extensive service capabilities. As the platform currently only supports newer Apple device models, its growing user interest, particularly in visual intelligence features, is expected to positively impact Apple's business revenue.
The Visual Intelligence feature can not only assist users in processing text and image content on the screen but also provide real-time analysis of environmental information. For example, users can point their device camera at a building or location, and the system will automatically extract and display relevant information. Furthermore, the platform integrates ChatGPT technology, allowing users to ask further questions and interact regarding the content captured by the camera.
In the Android ecosystem, similar functionality has been achieved through the combination of Google Lens technology and the Gemini assistant, keeping the competition in the AI assistant space active. Part of Apple's current challenge stems from Siri's limitations in handling certain complex tasks. However, it is reported that Apple is planning an AI-powered upgrade for Siri, with the new version expected to be released alongside the iOS 26.4 system.
To use Apple Intelligence's Visual Intelligence feature, users need an Apple device equipped with specific processors. Supported chip models include the A17 Pro, A18 series, A19 series, M1 and above, M2 Ultra, etc. The method of activating the feature varies by device; some iPhone models can enable it via a dedicated camera control key, while other users can set it up through the Action Button or Control Center.
