en.Wedoany.com Reported - The Vietnam Premium Beverage Experience 2026 will take place from June 25 to 26, marking the first professional exhibition in Vietnam dedicated exclusively to the premium beverage and food industry, combining immersive experiences with international business matchmaking.
The expo is co-organized by Vietnam Advertisement & Trade Fair Joint Stock Company (VINEXAD), United Experience Company (a joint venture established by Fiere Italiane SEA and BolognaFiere Group), and multiple domestic and international business associations. The event will bring together over 75 premium beverage and food producers from various regions of Italy, and will feature 40 experiential and leisure zones.
Ilaria Piccini, Director of the Italian Trade Agency (ITA) office in Ho Chi Minh City, stated that this expo will comprehensively showcase the current state of the international premium beverage industry. The Italian Trade Agency will bring 16 producers from 7 renowned regions to participate; additionally, the Italian Wine Union will organize 24 top-tier producers representing several globally recognized brands. This lineup is considered one of the largest and strongest assemblies of international producers ever seen at a premium beverage professional exhibition in Vietnam.
The expo not only provides a platform for producers, importers, distributors, retailers, F&B and hospitality industry experts, and industry leaders from Vietnam and Southeast Asia to connect, but also enhances product experiences, facilitates business cooperation, and expands sales channels. This reflects United Experience's commitment to building a practical cooperation platform where product experience, trade exchanges, and business development are closely integrated.
Michele Del Colle, Director of the Vietnam Premium Beverage Experience, stated that beyond commercial value, the expo aims to promote cultural exchange through premium beverages, cuisine, and hospitality culture. The organizers hope to create shared experiences, enhance cultural understanding and friendship, and further strengthen ties between Italy, Vietnam, and Southeast Asian countries. During the event, Italian Consul General in Ho Chi Minh City, Alessandra Tognonato, noted that the 2026 Vietnam Premium Beverage Experience fully reflects the flourishing cooperation between Italy and Vietnam in the food and beverage sector. She pointed out that with the rapid growth of the food, beverage, and hospitality service industries, Vietnam is becoming one of the most dynamic markets in Southeast Asia, with increasing demand for premium products. At the same time, as an important gateway to the ASEAN market, Vietnam offers vast opportunities for international producers to expand their markets and establish long-term partnerships.
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