en.Wedoany.com Reported - Uruguayan livestock auction platform Plaza Rural will hold its 324th auction on June 18-19 at the Cottage Hotel, offering a total of 13,961 head of cattle. Financing for this auction is provided by the Republic Bank of Uruguay (BROU), and buyers can follow the auction progress in real time through the Todo El Campo platform.
Buyers can currently view lot information, browse data, and submit pre-bids on the Plaza Rural website at www.plazarural.com.uy, which also provides quality details on the livestock for sale. Coinciding with Plaza Rural's 25th anniversary, the platform has launched a "Golden Draw" promotion, offering two BYD-brand all-electric zero-kilometer vehicles—one for a buyer and one for a seller—with all clients who complete transactions at any auction throughout the year eligible to participate. Plaza Rural has also introduced a new tool called Pria, developed with the help of artificial intelligence, which allows quick access to auction information via voice or text on the WhatsApp platform (number 092.77.11.99).
On the Plaza Rural platform, sellers receive immediate payment with no financial discounts, and this benefit does not affect the traditional financing conditions available to buyers in partnership with the Republic Bank of Uruguay (BROU)—all categories enjoy a 180-day credit period, subject to approval by the Republic Bank. Paper catalogs are available at auction house offices, and digital versions can be accessed at www.plazarural.com.uy. The first batches of steers and heifers benefit from free transportation by Plaza Rural.
The lot details are as follows. Thursday, June 18: Steers, 3,556 head (59 lots), at 9:00 a.m.; Steers and Heifers, 1,034 head (21 lots), at 2:25 p.m.; Mixed Cattle Over 1 Year, 38 head (1 lot), at 3:49 p.m.; Young Bulls Aged 1 to 2 Years, 1,350 head (26 lots), at 3:53 p.m.; Uncastrated Bulls Over 1 Year, 267 head (3 lots), at 5:37 p.m.; Young Bulls Aged 2 to 3 Years, 1,306 head (17 lots), at 5:49 p.m.; Young Bulls Over 3 Years, 289 head (6 lots), at 6:57 p.m.; Holstein Cattle, 181 head (3 lots), at 7:21 p.m. Friday, June 19: Heifers, 1,560 head (30 lots), at 9:00 a.m.; Heifers Aged 1 to 2 Years, 424 head (10 lots), at 11:30 a.m.; Heifers Over 2 Years, 161 head (4 lots), at 12:10 p.m.; Fattening Cows, 2,327 head (50 lots), at 12:26 p.m.; Pregnant Cows, 1,160 head (28 lots), at 3:46 p.m.; Breeding Cows, 128 head (3 lots), at 6:06 p.m.; Breeding Cattle, 180 head (4 lots), at 6:21 p.m.
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