en.Wedoany.com Reported - Cloudflare is collaborating with major web browsers such as Mozilla Firefox, Google Chrome, and Microsoft Edge to develop Private Access Control Tokens (PACT) technology, aiming to address privacy challenges posed by the surge in AI traffic. Recent research by Fastly shows that AI traffic is growing 6.5 times faster than human traffic, putting greater pressure on network infrastructure, while issues related to user authentication and data protection are becoming increasingly prominent.
PACT technology uses user browsers to issue anonymous tokens, proving to websites that a connection comes from a real person rather than a bot, thereby avoiding CAPTCHAs or intrusive tracking. The core of this solution lies in having websites with deep knowledge of "human identity" issue anonymous tokens, which user browsers then provide to other websites for identity verification. The entire process involves no tracking and cannot identify users or their browsing history. PACT leverages trusted information from contexts where there is a genuine relationship with the user, while keeping such information private.
Project developers state that this proposal will lay the foundation for a smoother, more secure, and more private experience for internet users and website operators. They note that the imperfect defense mechanisms relied upon by website operators for decades can no longer keep pace with modern threats. With the explosion of generative AI, malicious automation has become more prevalent and sophisticated, causing greater economic harm. As we move toward the era of agentic AI, the blurring line between human behavior and bot activity brings unprecedented privacy issues to the digital world. Developers conclude that PACT "provides enterprises with high-integrity assurance of their audience with minimal friction."
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