en.Wedoany.com Reported - MoEngage and Boldest (a Prodapt company) have announced a strategic partnership to leverage cognitive intelligence for enhancing customer engagement levels for telecom operators. This collaboration aims to address key challenges in the telecommunications industry, including fragmented customer data, high churn rates due to delayed interventions, and lengthy time-to-market for personalized marketing campaigns.
MoEngage recently completed the acquisition of Aampe, creating the industry's first engagement platform that unifies marketing workflow agents and individual user decision agents within a single system, enabling individual-level personalization at scale. Boldest, as an execution partner, applies its patented cognitive marketing framework to identify and respond to subscriber intent signals in real time, driving seamless implementation and ongoing campaign management. Together, the two companies' platforms form a closed-loop system, powered by AI to drive personalized engagement from user onboarding to renewal, providing telecom enterprises with a proven automation path to reduce churn, accelerate growth, and deliver highly personalized customer experiences.
Sanjay Kupae, Vice President of Partnerships at MoEngage, stated that telecom operators possess the most valuable customer data of any industry, but fragmentation, slow decision-making, and reactive engagement models are causing real revenue loss. The partnership with Boldest will provide telecom enterprises with a rapid way to adopt AI, decision-making, and multi-channel engagement to maximize the value of each subscriber and deliver the best experience. Keith Pires, Head of Revenue at Boldest, added that MoEngage's AI-driven engagement platform complements Boldest, enabling brands to transform insights and intent into meaningful, personalized interactions and outcomes.
MoEngage is an agent-based customer engagement platform trusted by over 1,350 global consumer brands, including Flipkart, Domino's, Loblaws, Kayak, Soundcloud, and Deutsche Telekom, with 15 offices across North America, EMEA, and Asia. Boldest is a native AI full-experience company based on cognitive science and innovative creativity, leveraging the PathIQ and Pathsuite suites to provide cognitive marketing solutions that combine behavioral science with deterministic engagement, supported by Prodapt, which is part of a global group with a $3 billion market capitalization, 30,000 professionals, and 80 locations worldwide.
