Wedoany.com Report-Jul. 28, On July 27, 2025, China introduced a comprehensive set of guidelines aimed at enhancing the consumption of agricultural products. Issued by the Ministry of Agriculture and Rural Affairs alongside nine other government departments, these measures focus on optimizing the supply of agricultural goods and stimulating consumer demand across the country.

The guidelines emphasize the importance of utilizing high-quality and green agricultural products to meet diverse consumer needs. They outline specific steps to improve standards for green, organic, geographically indicated, and certified products. Additionally, the measures encourage the development of quality evaluation systems, the creation of innovative processed goods, and the promotion of local specialty foods to cater to varied market preferences.

To enhance market circulation, the guidelines propose aligning production, supply, and marketing activities more effectively. They advocate for expanding offline sales channels and include plans for establishing festival and exhibition platforms to enrich consumption experiences. The guidelines also highlight the role of e-commerce in broadening market reach and fostering cooperation between different regions to ensure a steady flow of goods.

Furthermore, the guidelines promote the integration of agriculture with culture and tourism to create new consumption opportunities. By developing unique consumption spaces, these efforts aim to strengthen connections between domestic and international markets, encouraging synergy and expanding the reach of agricultural products.

These initiatives reflect a strategic approach to boosting the agricultural sector by enhancing product quality, improving market access, and creating vibrant consumption environments.