Wedoany.com Report-Dec 05, Mission Geo, a new outreach and advocacy initiative, has been launched to promote awareness and development for geothermal heating and cooling in the US.

GeoExchange, the non-profit trade association for the geothermal heat pump industry in the United States, has just launched Mission Geo, a multi-faceted outreach and advocacy initiative to boost awareness, understanding, and adoption of geothermal heating and cooling through ground source heat pump technology.

Mission Geo will provide information and insights to promote the advantages and benefits of ground source heat pump technology to builders and contractors, architects and designers, drillers, engineers, utilities, policymakers, commercial building owners, and consumers.

“Ground source heat pumps are a smart, proven, sustainable choice for heating and cooling,” said Eric Torykian, newly appointed Executive Director of Mission Geo.

“These systems offer significant financial and environmental benefits, making them a sound investment and a better way to heat and cool buildings for homeowners and businesses alike. Mission Geo’s goal is simple: to drive the widespread adoption of geothermal heating and cooling.”

Mission Geo’s infrastructure development efforts will include a blend of public relations, public affairs, workforce education, social media, and event sponsorships to reach key stakeholders. As part of the initiative, it will work in collaboration with the the International Ground Source Heat Pump Association (IGSHPA) to support workforce development programs to increase the number of trained HVAC contractors, drillers, engineers, designers, and other stakeholders in the design and installation of ground source heat pump technology.

“Now is the right time to introduce Mission Geo as state agencies, utilities, and legislators are increasingly recognizing the value of ground source heat pumps,” added Ryan Dougherty, President of GeoExchange. “Mission Geo will amplify this awareness, pushing for the regulatory and legislative support needed to accelerate geothermal heating and cooling adoption.”

“Ground source heat pump technology offers significant growth opportunities for contractors, engineers/designers, architects, and drillers/excavators. The creation of lucrative careers in a growing industry is another compelling aspect of this technology’s expansion,” further said Jeff Hammond, Executive Director of IGSHPA. “Mission Geo will be instrumental in unlocking these new opportunities.”

Just a few months ago, the US Department of Energy Geothermal Technologies Office published a list of 19 case studies of large-scale geothermal heat pump applications across the US, highlighting the versatility and reliability of the technology.