en.Wedoany.com Reported, US health group Herbalife has agreed to acquire London-based health startup Bioniq, which has received backing from football star Cristiano Ronaldo. Founded in 2019, Bioniq focuses on developing personalized health products and supplements. Its consciousness-focused products have attracted attention from several high-profile athlete-turned-investors, including Diogo Dalot, Ronaldo's former Manchester United teammate.

California-based dietary supplement group Herbalife has agreed to acquire Bioniq's assets for $55 million (£41.1 million). The total deal value could increase to $150 million (£112.3 million) over the next five years based on certain performance metrics. Herbalife stated its interest in the deal is to support its goal of transitioning towards a more technology-driven and data-driven platform. Previously, the company also recently acquired Pro2col and Link BioSciences, further strengthening its position in the personalized health field.

Vadim Fedotov, Founder and President of Bioniq, said: "I founded Bioniq in 2019 with the vision of helping people optimize their health through a science-driven nutritional approach combining biomarkers and lifestyle data. I am thrilled to join Herbalife and leverage its global distributor network and commitment to advancing health on a large scale."

Stephen Graziani, CEO of Herbalife, said: "The future of health and wellness is becoming increasingly personalized and data-driven. By combining Bioniq's personalized supplement technology with the power of Pro2col and our global distributor network, we are expanding our ability to deliver personalized health worldwide."

This acquisition marks a new step in Herbalife's transformation towards a data-driven platform. The addition of Bioniq is expected to enhance its technological capabilities and market reach in the personalized health products sector.

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