en.Wedoany.com Reported - SEAT & CUPRA has officially launched production of the CUPRA Raval and Volkswagen ID. Polo at the Martorell plant. This project is part of the Electric Urban Car Family, encompassing four all-electric models across three brands, all manufactured in Spain, aiming to promote electric mobility across Europe.
Attendees at the production launch celebration included Spanish Prime Minister Pedro Sánchez, Volkswagen Group CEO Oliver Blume, Thomas Schäfer—Member of the Board of Management of Volkswagen AG and Head of the Brand Group Core, CEO of the Volkswagen brand, and Chairman of the Supervisory Board of SEAT & CUPRA—as well as SEAT & CUPRA CEO Markus Haupt.
The SEAT & CUPRA plant in Martorell has begun producing the CUPRA Raval and Volkswagen ID. Polo. Led by SEAT & CUPRA on behalf of the Volkswagen Group's Brand Group Core, the project introduces four models based on a shared platform, aiming to reduce production complexity and costs while meeting diverse customer needs.
Markus Haupt stated that this day marks not only the start of production for two vehicles but also a milestone for SEAT & CUPRA. Teamwork has driven the transformation, with the company investing over 3 billion euros in Martorell and fostering cultural change, ready to bring electrification from Spain to Europe.
Thomas Schäfer noted that the Electric Urban Car Family demonstrates how the Brand Group Core leverages synergies and intra-group collaboration to achieve scalable electric mobility. The shared platform enhances competitiveness in the entry-level segment, saves 600 million euros in costs, and enables four distinct models, laying the foundation for widespread electric mobility in Europe.
The launch of the CUPRA Raval and Volkswagen ID. Polo marks the culmination of a historic transformation for SEAT & CUPRA as a major automotive hub. The Martorell plant is now prepared to flexibly produce electric, hybrid, and efficient internal combustion engine vehicles.
Oliver Blume stated that through the Electric Urban Car Family, the Volkswagen Group is accelerating electrification in Europe, investing billions of euros to make Spain a central hub for electric mobility. He emphasized that with the "Made in Europe" strategy, the group ensures a level playing field and strengthens Europe's industrial base.
The Volkswagen ID. Polo is the all-electric version of one of the most successful models in its history, with over 20 million Polos sold. The ID. Polo combines elegant, timeless, and clear design, with a WLTP range of up to 454 kilometers. It features a new Connected Travel Assist, including automatic traffic light recognition, efficient one-pedal driving, and vehicle-to-load functionality.
The CUPRA Raval is based on the Volkswagen MEB+ platform, measuring 4 meters in length. It offers a sporty profile and a driver-focused interior, integrating 3D-knitted CUP bucket seats and dynamic projections on the door panels. Available in three versions, it has a range of approximately 450 kilometers. The vehicle will be launched in summer 2026. Since its inception, the CUPRA brand has sold over 1 million vehicles, achieving its best-ever performance in the first quarter of 2026, with March being the highest sales month in its history, approaching its goal of a 3% market share in Europe.
SEAT & CUPRA is the only company in Spain that designs, develops, manufactures, and sells cars. Through the "Future: Fast Forward" project, in collaboration with the Volkswagen Group, PowerCo, and other partners, it has invested 10 billion euros in electrification in Spain. The company employs over 13,000 professionals, operates across three production centers, and exports more than 80% of its vehicles to over 70 countries.
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