en.Wedoany.com Reported - Polish telecom operator Plush has officially launched a new brand communication platform under the slogan "Don't complicate it" (Weź, nie komplikuj), integrating its package products with entertainment and social media content. The brand's iconic animated bear character once again serves as the core spokesperson element, aiming to attract users through simplified understanding. The brand believes that against the backdrop of technology, which should simplify life but instead exhausts people, the bear image can serve as a clear choice without complex judgment.
This campaign will cover social media users, primarily on TikTok and Instagram, as well as television audiences. In the latest advertisement, Plush appears alongside well-known online creator Friz. Karina Jakóbiak–Kapusta, Director of Marketing Communications, stated that this is a natural step in brand development, condensing the essence of Plush's relationship with its audience into a hybrid of modern digital communication, influencer content, and high-reach television broadcasting.
On the technical side, Plush has for the first time deeply utilized AI in animation production for this campaign to enhance creative speed and dynamism. The brand emphasizes that creativity, concepts, and scripts remain human-led, with AI used solely as a tool, not as a director.
Alongside the new communication platform, Plush has launched two new packages. The S package offers unlimited calls, SMS, and MMS along with 50GB of data, priced at 25 PLN per month (after discount); the M package offers unlimited calls, SMS, and MMS along with 200GB of data, priced at 50 PLN per month (after discount), with the monthly fee shareable between two lines, requiring a minimum purchase of two numbers. Additionally, Plush has added a remote eSIM activation feature, allowing users to complete the process from selecting a package to activation within minutes.
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