en.Wedoany.com Reported - Melhoramentos has launched a eucalyptus fiber packaging called Biona, designed to replace rigid plastic and foam trays in the food industry. The technology, developed over three years, combines high-yield cellulose with a barrier system, resulting in a molded pulp packaging capable of withstanding temperatures from -40°C to 220°C, allowing food to go directly from the freezer to conventional ovens, microwaves, or air fryers.
Carolina Alcoforado, Director of Innovation and New Business at Melhoramentos, stated that while other molded pulp packaging exists on the market, none yet combines this level of heat resistance without plastic. The technology has already been adopted by some food companies, with initial clients including SuperFrango and Copacol, which have launched seasoned chicken lines specifically designed for air fryer cooking. BRF has also begun replacing the original packaging for small portions of lasagna with the new solution.
Currently, the installed production capacity of this material is 80 million to 100 million packaging units per year, with potential for expansion. The director noted that planning from the outset considered not only the development of new technology but also ensuring sufficient scale to keep pace with customer growth. This project is part of Melhoramentos' vertical integration strategy; the company owns certified eucalyptus forests and produces its own fiber, aiming to add value to traditional papermaking raw materials. Compared to conventional materials, the fiber used in production consumes less water and energy and has a smaller carbon footprint.
The product was initially launched in the meat and frozen meal sectors, but the company is already exploring new applications, including packaging for fruits, vegetables, leafy greens, as well as chocolate, cookies, ice cream, and ready-to-eat meals. The medium-term strategy also includes entering the dairy and cosmetics markets, which require higher barrier properties for product preservation.
The first Biona plant received an investment of approximately 40 million reais, supported by the Brazilian Innovation and Research Agency Finep. The plant began operations this year and is located near the company's fiber factory, integrating forestry and industrial operations. Melhoramentos emphasizes that under appropriate home composting conditions, the packaging can decompose in about 75 days. Company executives stated that innovation must balance technical performance, production scale, cost competitiveness, and consumer convenience to achieve the replacement of traditional packaging.
