en.Wedoany.com Reported - Incross, a subsidiary of SK Networks, is transforming into an integrated marketing company through initiatives such as developing AI marketing solutions.
On the 3rd, Incross announced that it is developing AI-based marketing solutions to adapt to the industry environment where AI is becoming ubiquitous. The solutions developed by Incross cover the entire advertising and marketing process, including market analysis, automation of campaign operations, optimization of advertising creatives, and maximizing the efficiency of influencer marketing. Its transformation goal is clear: to go beyond the traditional role of an advertising agency and become an integrated marketing company.
Meanwhile, Incross is also accelerating the construction of its own AI ecosystem. Based on its internal AI agent "Ainova," the company is actively creating an environment where all employees can apply AI in their work.
In its released "2026 First Half Marketing Trend Summary Report," Incross identified "AI as Daily Infrastructure" and "Content Experience Reshaping" as two key trends. The report points out that AI has become a basic infrastructure in everyone's daily life and work.
As AI deeply permeates all aspects of daily life and work, the way marketing is executed has also undergone significant changes. At the same time, content experiences are rapidly being reshaped towards real-time and participatory formats. The report cites specific examples, including the launch of ChatGPT Image 2.0 to improve text expression issues, the expansion of AI coding tools from developers to general users, and the rapid growth of AI photo/video generation applications.
"Vibe Coding," which allows AI to generate results through natural language commands, has created an environment where non-developers can easily produce outcomes, leading to the launch of various entertainment services.
Generative AI platforms like ChatGPT have also begun formally introducing advertising for profitability, and advertising operations are continuously evolving. Furthermore, tasks that previously required dedicated personnel for data research, strategy formulation, content creation, and performance analysis can now be automated by AI across the entire marketing process, from automatic content generation to data collection and insight extraction, media operation, and performance measurement.
Incross CEO Son Yun-jung stated, "Based on differentiated AI marketing solutions and expertise, Incross will help advertisers flexibly respond to the rapidly changing technology and market environment and achieve tangible results."
