Circles SaaS Platform Powers AT&T Mexico’s Digital Brand,Wim

Wedoany.com Report-May 21, AT&T Mexico, in collaboration with Circles, has launched Wim, a fully digital mobile brand designed to meet the demands of a connected world. Utilizing Circles’ Software-as-a-Service (SaaS) platform, Wim marks a significant advancement in AT&T Mexico’s shift toward a digital-first operating model.

Wim operates exclusively through a mobile app, enabling 100% eSIM activation without the need for physical SIM cards. Launched in just seven months, it ranks among the fastest digital telecom rollouts. New users can activate their eSIM in under two minutes through a user-friendly app-based process, ensuring a seamless onboarding experience.

The service offers flexible mobile plans and includes premium digital benefits through partnerships with Amazon Prime, Paramount Plus, and LoungeKey. These provide access to on-demand entertainment, travel perks, and airport lounge services, all managed within the Wim app. This initiative reflects AT&T Mexico’s commitment to digital transformation, leveraging Circles’ SaaS platform and extensive telecom expertise to deliver innovative, scalable mobile services.

Samy Abuyagui, CRO of AT&T Mexico, stated: “Wim – AT&T Mexico’s Digital Brand – is designed to provide a streamlined and user-centric mobile experience that aligns with the evolving expectations of connected consumers.”

Wim emphasizes flexibility, transparency, and ease of use, showcasing how telecom providers can adapt to a digital-first landscape while maintaining reliable and accessible services. The platform sets a new benchmark for digital mobile solutions, catering to modern consumer needs.

Deepak Gulati, President of Corporate and Industry Alliances at Circles, remarked: “We’re proud to power AT&T Mexico’s launch of Wim. Wim is a proof point for what the future of telco looks like – fully digital, app-powered service that shows how telcos can rapidly transform into techcos with the right platform.”

Built on Circles’ comprehensive SaaS platform, Wim enabled AT&T Mexico to deploy and scale a next-generation mobile experience in record time. This launch represents a step toward a broader digital transformation in the telecom industry across the Americas and beyond.