Zoomlion Hosts Partner Exchange Meeting in Germany to Discuss Deepening European Presence and Localization

en.Wedoany.com Reported - On August 19, Zoomlion's Partner Exchange Meeting was held at the Zoomlion German factory in Waldlaubersheim. Zoomlion Chairman and CEO Zhan Chunxin attended the event, joined by customers and partner representatives from multiple European countries and business sectors, as well as Zoomlion Independent Directors Zhang Chenghu, Huang Guobin, Wu Baohai, and Huang Jun, Vice Presidents Shen Ke and Hu Keman, and Board Secretary Tao Zhaobo.

Drawing on their long-term cooperation and frontline market experience, the attending customers and partners shared their firsthand impressions of Zoomlion's development in recent years, focusing on topics such as European market growth, products, services, and localized operations. Many partners spoke highly of the company's improvements in product quality and technological capabilities, noting that its products have become increasingly competitive and its brand recognition continues to rise. Meanwhile, attendees also engaged in in-depth discussions and offered suggestions on enhancing long-term service capabilities, spare parts support, and product portfolio expansion. In light of the evolving European construction machinery market, partners also expressed interest in learning about Zoomlion's localization strategy and its initiatives to strengthen long-term competitive advantages in Europe.

In response to the concerns and suggestions raised by customers and partners, Chairman Zhan Chunxin stated that the European market holds significant strategic importance for Zoomlion. The company will remain committed to long-term, localization-driven development in Europe, uphold a "customer-first" approach, and continue increasing investment in the European market. By strengthening local sales, manufacturing, services, talent, and digital systems, Zoomlion will continuously enhance its ability to serve customers.

In terms of products and services, the company will keep improving product quality, refining its European spare parts system and service network, and boosting service response and parts supply capabilities. At the same time, it will accelerate the development of a customer-facing digital service platform to enable automatic service task assignment and full-process tracking, making it more convenient for customers to access equipment, parts, and service information. The company will also continue launching new products and technologies and expanding its product portfolio to better meet the diverse needs of the local market.

Through this face-to-face, in-depth exchange, European customers and partners gained a clearer understanding of Zoomlion's strategy and initiatives for sustained growth in the European market, as well as deeper insight into the company's products, services, and localization capabilities, further strengthening their confidence in long-term cooperation. The independent directors also gained a more direct appreciation of frontline customers' evaluations and expectations of Zoomlion through direct conversations and feedback, providing valuable reference for understanding overseas business operations.

After years of dedicated development, Zoomlion has gradually established a sales, service, financial, and manufacturing system covering multiple regions across Europe. Leveraging local European production bases such as CIFA in Italy, M-TEC, Wilbert, and Rabe in Germany, and the high-altitude work platform factory in Hungary, the company continues to advance localized manufacturing and operations across multiple product categories. This exchange further deepened mutual understanding and trust between Zoomlion and its European customers and partners, and will help the company continuously optimize its European business layout and enhance localized operational capabilities. Zoomlion will maintain open, candid, and efficient communication with customers and partners in Europe and around the world, deepen cooperation, and work hand in hand to explore broader market opportunities.