en.Wedoany.com Reported - The Fashion Pact, Fashion for Good, and the Ellen MacArthur Foundation have jointly launched the Circular Fibres Alliance to accelerate the adoption of textile-to-textile recycling and next-generation fibres. This initiative provides a structured framework for brands and suppliers to address the barriers encountered when scaling up the use of recycled fibres.
In its initial phase, the Circular Fibres Alliance will focus on fostering voluntary demand aggregation, exploring financial mechanisms, researching policy options, and providing practical tools. The current fashion industry faces challenges such as fragmented demand for recycled fibres, insufficient funding, and immature recycling infrastructure. This results in only a small fraction of global fibre production being sourced from recycled materials, particularly post-consumer waste fibres.
Analysis by Boston Consulting Group and Fashion for Good indicates that through effective collaboration, the production capacity for such fibres could potentially reach 2 million tonnes by 2030, accounting for approximately 8% of global production. To drive adoption, the alliance will establish demand aggregation mechanisms, map material supply, and help brands overcome commercial barriers through tools like Fashion for Good's Fibre Club.
Eva von Alvensleben, Executive Director of The Fashion Pact, stated: "The Circular Fibres Alliance demonstrates the power of collective action. Together, we can send a strong, unified signal to accelerate the scaling of textile-to-textile recycling and next-generation materials. With clear market signals driven by CEO-level leadership, we believe this will catalyse investment and adoption across the entire industry."
Katrin Ley, Managing Director of Fashion for Good, added: "We have long collaborated with brands on next-generation material adoption and know that good intentions alone cannot move markets—shared participation can. The Circular Fibres Alliance is built on this premise, and our work with the Fibre Club provides a solid foundation for its structure."
Each partner contributes specific expertise: The Fashion Pact leads on demand aggregation and financial structure exploration, Fashion for Good is responsible for tool development and management, and the Ellen MacArthur Foundation provides guidance based on circular economy principles. The alliance's formation is based on consultations with 25 fashion brands and references a February 2025 report by Fashion for Good and BCG, which projected that up to 13 million tonnes of next-generation and T2T materials could enter the market by the end of this decade.
Joe Murphy, Chief Strategy & Innovation Officer at the Ellen MacArthur Foundation, said: "It's fantastic to support the design work behind this initiative. The vision for a circular economy in fashion and textiles is clear. Genuine momentum has been building over the past decade. Now is the time to implement at scale, and initiatives like this are a crucial step on the long-term journey."
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