en.Wedoany.com Reported - Tractor Beverage Company announced the launch of its full portfolio of organic beverages, with a focus on the new Organic Craft Haymaker. This is a lightly sparkling beverage inspired by a modern take on a traditional farmer's tonic. It contains five grams of sugar and uses real fruit ingredients, aiming to provide a beverage option for foodservice channels suitable for all-day menus and bar programs.

John Murphy, Chief Revenue Officer of Tractor Beverage Company, stated regarding this: "For the past decade, we have been building this business in the foodservice sector, understanding the needs of operators and how beverages perform in real-world settings. Now, we see that same foundation translating into ready-to-drink products. Haymaker is connecting with consumers in an authentic way."

The newly launched organic beverage series also includes products like craft sodas and refreshers, aiming to provide distributors and foodservice operators with solutions that simplify execution and drive sales growth. Tractor explained that the design of its foodservice platform focuses on maintaining product consistency and quality in real operational environments while avoiding added operational complexity.

As a farmer-founded, employee-owned brand, Tractor's organic beverages are made with USDA Organic certified ingredients and support growers' transition to organic agriculture through the Farmhand Foundation. The company's Organic Impact Tracker tool provides partners with visualized data on the environmental benefits of organic sourcing. Recently, Tractor has received multiple industry recognitions, and its ready-to-drink organic beverage products have obtained Clean Label Project certification.

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