en.Wedoany.com Reported - On April 26, JD.com officially announced the launch of the "Aidol Incubator" plan, which seeks to gather AI smart hardware projects from around the world. By leveraging the strength of industry partners, the company aims to jointly incubate 101 benchmark AI hardware products this year. This initiative marks a significant move by JD.com in its strategy to build an AI terminal ecosystem. For this plan, JD.com has deployed five core capabilities covering capital, technology, supply chain, global expansion, and marketing, providing full-chain entrepreneurial support for selected projects.
The support system designed by JD.com for the plan encompasses the entire chain of AI hardware from research and development to reaching consumers. In terms of capital, JD.com will introduce multi-dimensional strategic investment resources and connect with a cluster of top-tier venture capital institutions to meet the financing needs of projects at different stages. Once the product is formed, JD.com's full-cycle buyout service will quickly step in, leveraging its robust self-operated and platform network to penetrate various consumer markets, helping products scale rapidly and accumulate real user feedback. To further lower the development threshold, JD.com will fully open its JoyInside technical system to participants. Through this system, innovative products can directly connect to JD.com's smart ecosystem, accessing multiple advanced AI model services, including both on-device and cloud-based large models. This achieves intelligent upgrades in terms of both software and hardware at the product level, while also offering users a more natural interconnected control experience.
In terms of global market expansion and brand exposure, the plan also provides solid strategic support. JD.com will initiate cross-border protection, integrating its "Global Selling" platform resources and an overseas warehousing network covering multiple countries, to offer one-stop support ranging from logistics and compliance to localized operations. This will help AI hardware projects smoothly enter the international market. Additionally, selected projects can fully leverage JD.com's powerful omnichannel marketing matrix both on and off its platform. JD.com will open up its main channels, in-store experience areas at offline physical stores, and high-traffic official social media resources. Combined with major shopping festivals, this will create golden exposure opportunities for emerging AI brands to reach massive numbers of consumers. The first batch of new AI hardware products will also set up offline experience zones at JD.com's Super Experience Stores in core cities including Beijing, Shanghai, and Chengdu.
Regarding recruitment mechanisms and incubation rhythms, JD.com has shown clear planning for implementation. This call for proposals is open to AI innovation brands, startup teams, hardware makers, independent developers, and university scientific research labs worldwide. There are no entry thresholds related to company size or historical sales data for project applications. The initial phase of the event will run from May 25 to June 18, forming a closed-loop process from preliminary screening and technical integration to commercial launch. The registration channel will be open until May 15 Beijing time, providing a window of opportunity for global innovation teams.
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