en.Wedoany.com Reported - Germany's Lufthansa launched a new onboard experience service called FOX on May 6, 2026, covering Business Class, Premium Economy Class, and Economy Class. First Class had already been updated at the end of March 2026. This upgrade coincides with Lufthansa's 100th anniversary, and the airline has invested over 70 million euros in the new service in 2026 alone, making it one of the largest investments in customer service in its history.

In Business Class, German chef Johann Lafer has developed a new menu. Passengers can pre-order breakfast the night before, with options including smoothies, French toast, or omelets. The new "Sky Selection" feature allows guests to order a second meal, such as tapas bowls, currywurst, and macarons, at any time, while a cake service is also being introduced. Premium Economy Class passengers will receive Business Class-quality starters, a choice of three hot main courses, and fresh warm bread, with a correspondingly expanded beverage selection and the addition of slippers. Economy Class passengers will receive an amenity kit containing an eye mask and earplugs for the first time, and on flights over ten hours, three hot main course choices and printed menus will be introduced. New tableware and cutlery are being introduced across all classes, with Lufthansa replacing and introducing a total of 187 million pieces of tableware across its network.

Lufthansa CEO Jens Ritter stated that this investment reflects the company's goal of becoming Europe's top premium airline. The new service was tested on over 110 flights, gathering more than 9,000 passenger feedback responses.

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