en.Wedoany.com Reported - On June 4, Italian fashion luxury group OTB announced the completion of a 100% equity acquisition of designer brand Viktor&Rolf. Following the transaction, Viktor&Rolf becomes a wholly-owned haute couture brand under the OTB group.
OTB's partnership with Viktor&Rolf began in 2008, when OTB acquired a 51% majority stake in the brand, later increasing its shareholding to 70% in 2019. This further full acquisition marks a deeper phase in the nearly two-decade capital collaboration between the two parties. Founded in 1993 by Dutch designers Viktor Horsting and Rolf Snoeren, Viktor&Rolf has long been known for its experimental haute couture, conceptual presentation formats, and strong artistic expression, boasting a distinct identity within the international haute couture system. For OTB, full control of Viktor&Rolf helps integrate this brand with artistic attributes and cultural influence into a more stable long-term development framework, while also enhancing decision-making efficiency in brand investment, international market expansion, product line synergy, and high-end consumer reach.
This acquisition continues the cooperation arrangement signed by both parties in 2025. Viktor Horsting and Rolf Snoeren will continue to serve as the brand's creative directors for a five-year term, ensuring continuity in the brand's creative direction.
Against the backdrop of the current global luxury market adjustment cycle, this transaction further highlights OTB's emphasis on differentiated design assets. The OTB group owns brands such as Diesel, Jil Sander, Maison Margiela, and Marni, with a portfolio that includes both widely recognized denim and lifestyle brands and luxury brands emphasizing design language and high-end fashion expression. Viktor&Rolf's value lies in the fact that it has built brand recognition not through large-scale store expansion, but by continuously shaping an artistic image through haute couture, runway installations, fragrance products, bridal wear, ready-to-wear, and cross-disciplinary exhibitions. After full acquisition, OTB can more systematically advance commercial development, channel layout, and global market operations while maintaining the brand's creative independence.
Over the years, Viktor&Rolf has expanded from haute couture into ready-to-wear, bridal wear, eyewear, and fragrances, with its fragrance business enjoying strong international recognition. Following OTB's full acquisition, the brand's future development focus is expected to remain centered on creative stability, product line expansion, and enhanced international influence. For the group, this transaction is not simply about adding brand ownership, but about strengthening its brand matrix in the creative luxury segment; for Viktor&Rolf, entering the wholly-owned phase allows the brand to receive clearer support in capital, operations, and long-term strategy, while retaining the core roles of its two founders in creative and artistic direction.
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