en.Wedoany.com Reported - On June 6, 2026, the NSK China Annual Distributor Conference was held in Chengdu under the theme "Smart Motion · Infinite Possibilities," bringing together authorized distributor partners from across the country and the NSK team to explore the path of smart-driven development and future cooperation directions.
Yu Guoping, Senior Vice President of NSK Ltd. and President of NSK China, General Manager of NSK Investment Co., Ltd.; Ryo Yano, Vice President of NSK Ltd. for China; Liu Wei, General Manager of the China Industrial Machinery Business Headquarters at NSK Investment Co., Ltd.; Shunsuke Irie, Chief Advisor of the China Industrial Machinery Business Headquarters at NSK Investment Co., Ltd.; and relevant management personnel attended the conference. Special guests also included Tatsushi Hayata, Executive Officer and General Manager of the Industrial Machinery Business Headquarters at NSK Ltd.; Kenjiro Kikuchi, General Manager of the Precision Machinery Division of the Industrial Machinery Business Headquarters at NSK Ltd.; and Ryo Koyano, General Manager of the Industrial Machinery Division of the Industrial Machinery Business Headquarters at NSK Ltd.
In his opening address, President Yu Guoping reviewed the business achievements of 2025 and outlined future development directions. He noted that this year marks the beginning of NSK's Global Vision 2036 and introduced the new slogan for NSK China: "Smart Motion, Infinite Possibilities – Leading the Future." "Smart Motion, Infinite Possibilities" signifies that NSK China will carry forward its spirit of innovation, leverage core technological advantages, and integrate smart technologies such as AI to continuously reduce costs, creating infinite possibilities for society and industrial development. "Leading the Future" implies that NSK China will uphold an entrepreneurial spirit, actively expand "Beyond New Businesses," drive industrial upgrades, and steer the industry toward broader development horizons. Yu Guoping emphasized that NSK looks forward to close cooperation with distributor partners amid social changes, fostering continuous innovation and achieving mutual growth.
Executive Officer Hayata Tatsushi expressed gratitude to distributor partners for their support and shared the business policies and goals of NSK's global industrial machinery mid-term management plan. He pointed out that while maintaining advantages in existing fields, NSK will further expand its market share. Hayata emphasized that China is not only a key market for NSK's rapid growth but also a region where industrial updates occur at a high pace, with independently developed product technologies leading globally. NSK remains optimistic about the Chinese market and is confident in future development, looking forward to working with distributor partners to achieve new heights in the industrial machinery business.
General Manager Koyano Ryo provided a detailed introduction to the global Industrial Machinery MTP2028 business plan in the context of the current market environment, with a focus on specific measures for China. He presented NSK's development plan from the "Bearings & Beyond" perspective and showcased several new products currently in development.
General Manager Liu Wei reported on the development of the China Industrial Machinery Business Headquarters over the past year and shared the vision and strategy of this business unit with distributor partners. He emphasized that the only constant is change itself, expressing a desire to join hands with distributor partners in responding to market transformations to achieve win-win development.
During the special report session, Minoru Tahara, General Manager of NSK (China) Research & Development Co., Ltd., and Li Fengying, Director of the E&E Bearing Technology Center, shared insights on new products, new technologies, and new areas of development, introducing NSK's market insights and technological explorations in cutting-edge fields. A subsequent special exchange session featured lively discussions among participants.
During the conference, a number of distributors who excelled in brand building, channel development, and market expansion were recognized with awards such as the "Outstanding Contribution Award," "Industry Pioneer Award," and "Market Development Award."
Vice President Ryo Yano declared the conference a success in his closing remarks. NSK looks forward to continuing to move forward with all partners, seizing opportunities amid change and creating value through innovation.
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