en.Wedoany.com Reported - The All England Lawn Tennis Club and IBM announced on June 22, 2026, the launch of a new generation of digital fan features for The Championships, Wimbledon, powered by the watsonx AI platform. These features will be available on the fully upgraded Wimbledon app and official website, aiming to deliver a more personalized and seamless viewing experience for millions of tennis enthusiasts worldwide.
The new features include "Key Moments" and an enhanced "Match Chat." The Key Moments tool builds on the existing real-time win probability feature, which uses AI to analyze current and historical statistics, expert opinions, and match momentum to continuously calculate each player's win probability. Key Moments further provides additional information, explaining which shots influenced the match's direction and why. This feature is available for all men's and women's singles matches, helping fans understand momentum shifts during each game.
The enhanced Match Chat is an AI assistant that serves as an interactive companion during matches. Instead of manually searching for statistics or switching between multiple screens, fans can ask questions in natural language, such as "What has happened in the match so far?" and receive instant, conversational responses. Some replies also include relevant images and videos for additional context. Built on watsonx Orchestrate, this feature leverages a set of AI agents and suitable models, trained on Wimbledon's editorial style and tennis terminology.
These fan-facing innovations are the result of a comprehensive modernization of Wimbledon's digital platform. By analyzing data on how fans, players, broadcasters, media, and others interact with the digital ecosystem, the team redesigned the experience, using improved data architecture to provide users with simplified access paths and personalized services. A key achievement was migrating Wimbledon's content archive to the new architecture, involving over 15,000 digital assets, including articles, videos, photos, and their associated metadata.
IBM Bob is an AI-driven development accelerator used to build a knowledge graph mapping content relationships and develop AI-powered workflows to transition the entire structure to the new platform. A mapping project that traditionally required four to five IBM experts over several months was completed by a single engineer in four weeks, while the extraction of 15,000 assets was achieved in just 47 minutes1.
Usama Al-Qassab, Director of Marketing and Commercial at the All England Club, stated that the technology partnership with IBM enables the delivery of meaningful experiences, using the latest innovations to create richer ways for global audiences to engage, stay informed, and feel excited. Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, noted that the new fan experiences, combined with the modernization of Wimbledon's platform using IBM watsonx and IBM Bob, demonstrate how organizations can leverage AI to deepen engagement, accelerate innovation, and unlock new levels of operational efficiency.
Since launching the Wimbledon website in 1995 and the mobile app in 2009, IBM's partnership with the All England Lawn Tennis Club has spanned over 35 years. In 2025, the All England Club reported that these efforts led to a 16% year-over-year increase in interactions across all platforms, and a 39% growth in registered myWIMBLEDON users over the past year.
The Wimbledon Championships will take place from June 29 to July 12, 2026. Fans can access these features via the Wimbledon app and IBM Slamtracker on wimbledon.com.
1 Actual results shown. Response times may vary based on operating system, hardware and software configurations, and connectivity. Individual results may differ.
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