en.Wedoany.com Reported - Aakash Ohri, Managing Director of DLF Home Developers, stated at the India Real Estate Summit that the emergence of India's ultra-luxury housing market and apartments worth 100 million rupees in Gurugram is the result of years of ecosystem development, rather than being driven solely by high prices. Ohri made these remarks during a panel discussion at the "HT India Next Real Estate Summit 2026" organized by Hindustan Times. 
Ohri noted that DLF has focused on creating projects that could be considered India's Beverly Hills, with the Camellias project defining this concept. Located in Sector 42 of Gurugram, Haryana, in the core area of the Delhi National Capital Region (NCR), it is renowned for housing top business leaders and ultra-high-net-worth families. Ohri stated that every country has its iconic real estate projects, and Camellias has become India's representative project.
He emphasized that developers cannot decide overnight to build and sell homes worth 100 million rupees, as such buyers are discerning and demand experiences that meet global standards. Ohri explained that every detail—from concierge services and club facilities to environmental sustainability and seamless maintenance—must align to justify such value, and the definition of luxury has now shifted to convenience, privacy, wellness, and community, rather than just location or size.
When comparing luxury pricing in Delhi NCR with Singapore, Dubai, and London, Ohri stated that India has now reached benchmark levels in certain projects. He believes that setting high prices like international cities still requires examining the infrastructure that supports cities like Singapore and Dubai, but India has indeed achieved a benchmark comparable to the world's most expensive projects.
The panel discussion also explored the definition of "ultra-luxury." Chetan Chichra, Partner at Grant Thornton Bharat, stated that ultra-luxury is defined by what the buyer receives; a standalone project may have everything but lacks the ecosystem that defines luxury, including sustainable maintenance facilities and networking opportunities. Comparing real estate in Mumbai and Delhi NCR, Chichra believes that Mumbai's skyscrapers may hold higher value, but the ideal value in NCR is very different. Ohri also mentioned that in DLF's ultra-luxury projects, residents might run alongside the founder of a startup valued at millions of dollars in the complex's gym. Ankur Jalan, CEO of Golden Growth Fund, pointed out that prices have risen across markets, but the gap between different luxury levels and affordability persists and continues. The panel discussion was moderated by Vandana Ramnani, Real Estate Editor at HT Digital.
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